Marketing Specialist

Shenzhen SKE Technology Co.; Greater Manchester; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading technology company in the e-cigarette industry seeks a Marketing Specialist to drive regional marketing strategies in Greater Manchester. The role involves executing marketing plans, analyzing market trends, and maintaining brand consistency while collaborating with sales teams. Ideal candidates will have a strong understanding of brand marketing practices, data analysis, and a valid driver's license.

Qualifications

• 1+ years of experience in brand marketing, preferably in FMCG and nicotine industries.
• Fluent in English; Mandarin preferred.
• Hold a valid driver's license and own a vehicle.

Responsibilities

• Develop and execute marketing plans based on regional needs.
• Plan and execute online/offline marketing events.
• Coordinate resources across departments for marketing communication.

Skills

Brand Marketing

Data Analysis

Consumer Insights

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

As a Marketing Specialist, you will execute the marketing strategies across multiple locations within a designated region, coordinate local marketing campaigns, analyze market trends, and ensure brand consistency. This role involves collaborating with sales and retail teams to drive regional growth, optimize campaign performance, and maintain alignment with corporate objectives.

Job Responsibility:

• Develop and execute HQ's marketing plans based on the needs of the regional market, including brand promotion and product marketing.
• Gain a deep understanding of the latest trends in the e-cigarette industry and layout the UK region's brand marketing strategy from a brand perspective.
• Plan and execute online/offline marketing events to increase brand awareness and market share.
• Responsible for project management, coordinating resources across departments, and leading/implementing/supporting/overseeing the launch and integrated marketing communication (IMC) plans.
• Develop and maintain relationships with key customers, serving as the primary contact point for business affairs.
• Assist HQ in refining the regional marketing strategies, including market analysis, competitive strategy, and brand positioning.

Job Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is preferred.
• Deep understanding of brand building, marketing strategies, and consumer insights.
• Proficient in data analysis and business intelligence applications, with a data-driven decision-making approach.
• Fluent English is required. For better communicate with the HQ, good command of Mandarin is preferred.
• Hold a valid driver's license and MUST own a vehicle for travel.