Marketing Specialist

Jobtailor; Greater London; On-site; GBP 34,000 - 52,000; Full time

Job summary

Hewlett Packard Enterprise in the United Kingdom seeks an energetic marketing professional to lead field and demand-generation activities for Enterprise UK&I. You will partner with Sales leaders to develop ABM campaigns, plan executive events, and drive digital initiatives that align with business objectives.

The role requires coordination across marketing, product and sales teams, managing budgets and delivering measurable impact.

Qualifications

• Ideally 1+ years of marketing experience within IT or technology infrastructure companies.
• Proven success developing and executing integrated marketing campaigns.
• Exceptional organisational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong communication and stakeholder management skills.
• Highly collaborative and proactive approach.
• Results-driven mindset combining strategic thinking with hands-on delivery.
• End-to-end regional field marketing activation experience with budget accountability.
• Demand generation and database growth experience.
• High-impact event marketing experience.
• Brand market awareness and transformation experience.
• Senior-level cross-functional collaboration across sales, product, and technical functions.

Responsibilities

• Partner with Enterprise Sales Leaders and Account Executives to align marketing programs with business objectives
• Build and execute end-to-end field marketing plans for the Enterprise UK&I market
• Design and deliver account-based marketing campaigns for key enterprise accounts
• Collaborate cross-functionally to align campaign messaging with sales strategies
• Plan and execute executive roundtables, customer briefings, trade shows, and industry events
• Build demand-generation programs using digital and content marketing
• Track KPIs and analyze campaign impact
• Use data-driven insights to refine strategy and optimize marketing performance
• Deliver marketing initiatives, executive field engagements, and demand-generation programs for HPE Networking
• Report to the UK&I Marketing Manager

Skills

Integrated Marketing Campaigns

Demand Generation

Event Marketing

Stakeholder Management

Cross-Functional Collaboration

Job description

• Partner with Enterprise Sales Leaders and Account Executives to align marketing programs with business objectives
• Build and execute end-to-end field marketing plans for the Enterprise UK&I market
• Design and deliver account-based marketing campaigns for key enterprise accounts
• Collaborate cross-functionally to align campaign messaging with sales strategies
• Plan and execute executive roundtables, customer briefings, trade shows, and industry events
• Build demand-generation programs using digital and content marketing
• Track KPIs and analyze campaign impact
• Use data-driven insights to refine strategy and optimize marketing performance
• Deliver marketing initiatives, executive field engagements, and demand-generation programs for HPE Networking
• Report to the UK&I Marketing Manager

Requirements

• Ideally 1+ years of marketing experience within IT or technology infrastructure companies
• Proven success developing and executing integrated marketing campaigns
• Exceptional organisational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Strong communication and stakeholder management skills
• Highly collaborative and proactive approach
• Results-driven mindset combining strategic thinking with hands-on delivery
• End-to-end regional field marketing activation experience with budget accountability
• Demand generation and database growth experience
• High-impact event marketing experience
• Brand market awareness and transformation experience
• Senior-level cross-functional collaboration across sales, product, and technical functions

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns, with a focus on demand generation and high-impact event marketing. Proven ability to collaborate cross-functionally and manage multiple projects while delivering data-driven insights to optimize marketing performance.

Highest-signal resume keywords

• Integrated Marketing Campaigns
• Demand Generation
• Event Marketing
• Stakeholder Management
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Field Marketing
• Campaign Execution
• KPI Tracking
• Data Analysis
• Budget Accountability

Soft Skills

• Organisational Skills
• Attention to Detail
• Proactive Approach
• Results-Driven Mindset
• Strategic Thinking

Industry Keywords

• IT Marketing
• Technology Infrastructure
• Account-Based Marketing
• Digital Marketing
• Customer Engagement