Marketing Specialist

Segura; East Midlands; On-site; GBP 35,000 - 45,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Marketing Specialist to enhance brand visibility and engage target audiences. This role involves crafting compelling content, managing digital marketing campaigns, and leveraging analytics to optimize performance. Join a purpose-driven company committed to sustainability and ethical practices, where you will take ownership of key marketing initiatives and collaborate with cross-functional teams. If you're passionate about making a real impact in the retail industry, this is the perfect opportunity for you.

Benefits

Laptop provided

Mobile phone provided

25 days annual leave

Generous pension contribution

Private healthcare

Ongoing training and development

Qualifications

• 3-5 years of marketing experience, preferably in B2B, SaaS, or retail.
• Strong knowledge of digital marketing strategies and tools.

Responsibilities

• Develop and implement digital marketing campaigns to boost brand awareness.
• Manage online presence across LinkedIn, Twitter, and other platforms.

Skills

Digital Marketing

SEO

Social Media

PPC

Email Marketing

Marketing Analytics

Interpersonal Skills

Project Management

Tools

Google Analytics

HubSpot

LinkedIn Analytics

Job description

Marketing Specialist Loughborough Full Time GBP35,000 - GBP45,000 depending on experience

The retail industry, particularly fashion, apparel and footwear, is one of the major contributors to global climate change and poor working conditions. To date, retailers have been hampered by the lack of transparency and traceability across their complex upstream supply chains to identify and address the challenges

Environmental, Social and Governance (ESG) legislation is increasing globally, and with it, the need for Retailers to get the supply chain transparency and traceability they need to meet their legal requirements and take action to minimise the impact they have on people and the planet is also increasing.

Segura is on a mission to help retailers drive ethical, sustainable and compliant supply chains through transparency and traceability. Segura s platform is a market leading SaaS solution, already proven by many leading UK retailers. As we continue to grow, we re looking for a dynamic and creative Marketing Specialist to further enhance our brand awareness and digital reach.

We are seeking a results-driven Marketing Specialist to develop and execute digital marketing strategies that increases brand visibility, engage our target audience, and drive warm lead generation. This is a fantastic opportunity for a passionate marketer who thrives in a dynamic environment and wants to make a real impact in the sustainability and supply chain industry.

What can Segura give to you?

A fast-growing, purpose-driven company making a real impact in the retail industry

• The opportunity to take ownership of key marketing initiatives and drive measurable results
• An engaged, supportive and collaborative client base
• A collaborative, supportive, and innovative work culture
• Laptop and mobile phone provided (if required)
• 25 days annual leave rising to 30 over 5 years (excluding bank holidays)
• Generous pension contribution
• Private healthcare through Vitality
• Access to ongoing training and development

Are you the right person for the job?

• 3-5 years of marketing experience, preferably in B2B, SaaS, retail, or sustainability sectors
• Strong knowledge of digital marketing, including SEO, social media, PPC, and email marketing
• Excellent writing skills with the ability to craft compelling, on-brand messaging
• Experience using marketing analytics tools (Google Analytics, HubSpot, LinkedIn Analytics, etc.) to measure and optimise performance
• An interest or experience with Retailers, ESG, ethical sourcing, and sustainability would be highly desirable
• Proven experience in planning and executing an annual industry event, from content curation to logistics and audience engagement
• A proactive approach to new ideas and campaign execution
• Strong interpersonal skills to work effectively with cross-functional teams and external partners
• Ability to manage multiple projects and campaigns simultaneously
• Ability to identify and solve problems related to digital marketing campaigns
• Ability to adapt to the changing digital marketing landscape and new technologies
• Take ownership of your strategies, budget, activities and value generation

What will your role look like?

• Develop and implement digital marketing campaigns to increase brand awareness and customer engagement
• Manage and grow our online presence across LinkedIn, Twitter, and other relevant platforms
• Create compelling content, including blog posts, case studies, social media updates, and email campaigns
• Oversee and manage our website for SEO, ensuring improved visibility and organic traffic growth
• Support the development and execution of thought leadership initiatives, including whitepapers, webinars, industry reports and legislative factsheets
• Analyse and report on campaign performance, using data-driven insights to refine marketing strategies
• Collaborate with internal teams to ensure brand consistency and effective messaging
• Identify and engage with industry influencers, media outlets, and potential brand partners to expand our reach
• Manage our annual Retail Supply Chain Sustainability conference, attended by leading retailers and Partners
• Establish key marketing KPI metrics and report progress against them
• Lead in improvements to our website to drive engagement, communication of our value proposition, knowledge sharing and lead generation
• Manage activities against an annual budget and report on results and return on investment

If you are ready to start your career at Segura, then click APPLY now! We can t wait to hear from you!

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