Marketing Specialist

JR United Kingdom; Croydon; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to enhance its brand presence and engage customers effectively. This role involves crafting compelling content for various marketing channels, managing campaigns, and conducting insightful market research. You'll collaborate with graphic designers to produce visually appealing marketing materials and optimize the company's online visibility through SEO and analytics. If you are passionate about marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Strong communication skills and a passion for marketing.
• Experience in B2B marketing, both digital and traditional.

Responsibilities

• Support marketing efforts and manage campaigns for products.
• Conduct market research and analyze website performance.

Skills

Written Communication

Verbal Communication

B2B Marketing

SEO

Email Marketing

Content Creation

Analytics Tools

Social Media Management

Tools

Google Analytics

Job description

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Job Title: Marketing Specialist

As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers.

Responsibilities:

• Support marketing efforts and help build the brand;
• Copywriting and content creation, including writing marketing materials, website content, blog posts, and case studies, covering both digital and traditional marketing channels;
• Manage marketing campaigns for existing products and new product launches;
• Update the company website and social media with engaging content, case studies, and information on new products and company activities;
• Conduct market research on industry trends, competitor analysis, and customer insights;
• Support branding and design efforts by working closely with graphic designers to produce marketing materials that align with brand identity;
• Organize and promote trade shows and events that showcase products and services;
• Perform SEO tasks and updates to optimize website visibility in search results;
• Analyze weekly/monthly website performance using Google Analytics to identify trends and areas for improvement;
• Design and manage email campaigns, including developing templates, testing, and optimizing for better open rates, click-throughs, and conversions;
• Segment email lists into different categories such as newsletters, promotional, customer, and prospect lists;
• Assist with lead generation activities by converting social media traffic into leads that may result in sales.

Qualifications and Skills:

• Strong written and verbal communication skills;
• Passion and enthusiasm for marketing;
• B2B marketing experience in both digital and traditional methods;
• Understanding of SEO, email marketing, analytics tools, and social media management software;
• Experience in content creation and copywriting.