Marketing & Social Media Executive

Cortez Visual Communications, Inc.; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in student accommodation is seeking a talented Marketing & Social Media Manager to lead marketing efforts. This hands-on role requires strong knowledge of digital strategies and student engagement to enhance brand presence and support occupancy goals. The successful candidate will drive integrated campaigns and create compelling content across various platforms, fostering community engagement while optimizing marketing strategies based on performance metrics.

Benefits

Competitive salary

Support from a wider marketing team

Opportunity to shape marketing strategy

Fun, entrepreneurial environment

Qualifications

• 2-3+ years in a marketing role, ideally within PBSA or lifestyle sectors.
• Knowledge of student marketing channels and lead generation platforms.
• Strong social media and digital marketing experience, with proven results.

Responsibilities

• Plan and deliver integrated marketing campaigns across various platforms.
• Manage all social media channels with a focus on TikTok and Instagram.
• Monitor performance using analytics tools; optimize based on data and feedback.

Skills

Digital Marketing

Social Media Management

Content Creation

Lead Generation

Brand Strategy

Tools

HubSpot

Canva

Job description

We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You'll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building.

This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions.

Key Responsibilities

Marketing Strategy & Execution

• Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print
• Develop and manage annual marketing calendars for each development in line with lettings cycles
• Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy
  
  

Social Media & Content

• Own all social media channels for the student brand, with a focus on TikTok and Instagram
• Produce engaging content that showcases student life, events, facilities and local culture
• Manage content calendars, briefing creators and overseeing community management
  
  

Brand & Creative

• Evolve and protect the visual identity and tone of voice across all touchpoints
• Brief and manage external designers, photographers and videographers
• Produce collateral including brochures, flyers, posters and email templates
  
  

Performance & Reporting

• Monitor performance using HubSpot, GA4 and native platform analytics
• Report weekly on leads, engagement, traffic and ROI
• Optimise campaigns and channels based on data and feedback
  
  

Community Marketing

• Support on-site teams with resident events, giveaways and referral incentives
• Develop relationships with student influencers, societies and partners
• Activate pop-up marketing near university campuses during peak periods
  
  

What We're Looking For

• 2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors
• Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla
• Comfortable briefing and managing freelancers and creatives
• Strong social media and digital marketing experience, with proven results
• Confident copywriter and visual storyteller
• Commercially minded with strong understanding of lead generation and conversion
• Comfortable briefing and managing freelancers and creatives
• HubSpot and Canva experience preferred
• A self-starter who thrives on ownership and pace
  
  

What You'll Get

• Competitive salary
• Support from a wider marketing team and in-house design studio
• The opportunity to shape the brand and marketing strategy from the ground up
• A fun, entrepreneurial environment where your ideas matter
  
  

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