Marketing & Social Media Executive

MCR Property Group; Greater Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the property sector is looking for a Marketing & Social Media Manager to oversee marketing activities across its purpose-built student accommodation portfolio. In this hands-on role, you'll manage campaigns, social media presence, and community building, all while shaping brand identity in a vibrant and entrepreneurial environment.

Benefits

Competitive salary

Support from a wider marketing team

Opportunity to shape the brand strategy

Fun, entrepreneurial environment

Qualifications

• Experience in the PBSA or lifestyle sectors is preferred.
• Strong social media and digital marketing experience with proven results.
• Confident copywriter and visual storyteller.

Responsibilities

• Plan and deliver integrated marketing campaigns across digital and social channels.
• Own all social media channels for the student brand, focusing on TikTok and Instagram.
• Monitor performance using analytics tools and optimize campaigns based on data.

Skills

Marketing Strategy

Social Media Management

Content Creation

Lead Generation

Data Analysis

Education

2-3+ years in a marketing role

Tools

HubSpot

GA4

Canva

Job description

We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You'll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building.

This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions.

Key Responsibilities

Marketing Strategy & Execution

• Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print
• Develop and manage annual marketing calendars for each development in line with lettings cycles
• Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy
  
  

Social Media & Content

• Own all social media channels for the student brand, with a focus on TikTok and Instagram
• Produce engaging content that showcases student life, events, facilities and local culture
• Manage content calendars, briefing creators and overseeing community management
  
  

Brand & Creative

• Evolve and protect the visual identity and tone of voice across all touchpoints
• Brief and manage external designers, photographers and videographers
• Produce collateral including brochures, flyers, posters and email templates
  
  

Performance & Reporting

• Monitor performance using HubSpot, GA4 and native platform analytics
• Report weekly on leads, engagement, traffic and ROI
• Optimise campaigns and channels based on data and feedback
  
  

Community Marketing

• Support on-site teams with resident events, giveaways and referral incentives
• Develop relationships with student influencers, societies and partners
• Activate pop-up marketing near university campuses during peak periods
  
  

What We're Looking For

• 2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors
• Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla
• Comfortable briefing and managing freelancers and creatives
• Strong social media and digital marketing experience, with proven results
• Confident copywriter and visual storyteller
• Commercially minded with strong understanding of lead generation and conversion
• Comfortable briefing and managing freelancers and creatives
• HubSpot and Canva experience preferred
• A self-starter who thrives on ownership and pace
  
  

What You'll Get

• Competitive salary
• Support from a wider marketing team and in-house design studio
• The opportunity to shape the brand and marketing strategy from the ground up
• A fun, entrepreneurial environment where your ideas matter