Marketing Services UKI&NB - Snr Director

VISA; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Job summary

Visa is seeking a commercially driven senior leader to grow Marketing Services across the UK, Ireland, Nordics and Baltics. You will define cluster strategy, operating model and the commercial agenda to drive revenue growth and profitability, reporting to the VP of Europe Marketing Services.

You will lead cross-market initiatives, build scalable go-to-market models, and work closely with Sales, Product and regional teams to unlock opportunities across the cluster.

Qualifications

• Demonstrated success with progressive responsibility in client marketing, consulting, business development or sales leadership roles.
• Proven experience developing and executing integrated, multi-market strategies that deliver measurable commercial and client outcomes.
• Strong financial acumen and experience managing significant P&Ls, including pricing, forecasting, pipeline management and margin optimization.
• Prior experience identifying, scoping, pitching and advising senior clients on data-driven marketing and growth strategies.
• Strong understanding of the UKI, Nordic and Baltic business landscape; payments, financial services, fintech or platform experience is preferred.
• Experience working in global, matrixed organizations and leading geographically distributed teams across different market contexts.
• Executive-level communication, storytelling and influencing skills, with the ability to simplify complexity and drive decisions.
• Comfort operating in white space, creating structure and proactively pursuing innovative capabilities and commercial opportunities.
• Experience building scalable marketing solutions, propositions and playbooks that can be reapplied across clients and markets.
• Deep understanding of the payments ecosystem and modern marketing landscape, including data, MarTech, media, creative, lifecycle marketing and sponsorship activation.

Responsibilities

• Define and lead the UKI, Nordics and Baltics Marketing Services strategy, translating European and global priorities into a clear cluster vision, roadmap and execution plan.
• Shape a scalable go-to-market model across the cluster, balancing the scale and complexity of UKI with local-market requirements.
• Identify, incubate and scale new capabilities, solutions and business models with European and global teams.
• Act as a senior thought leader and ambassador for Marketing Services within Visa and with clients, partners and the wider ecosystem.
• Represent UKI, Nordics and Baltics in European and global leadership forums, driving alignment, innovation and knowledge exchange.
• Hold full accountability for the UKI, Nordics and Baltics Marketing Services P&L, including revenue growth, cost management, pricing and margins.
• Lead annual planning, forecasting and performance reporting for the cluster with Finance and market leadership.
• Establish KPIs and performance disciplines to build a predictable pipeline and deliver profitable growth.
• Prioritize resources against high-value client opportunities with clear accountability for outcomes.
• Proactively identify and mitigate commercial and delivery risks while accelerating growth opportunities.
• Partner with Sales to position Marketing Services as a strategic growth lever for issuers, merchants, and partners.
• Lead complex client engagements, executive pitches and high-value RFPs with Visa’s value proposition.
• Drive a cohesive One Visa client approach with other teams to create integrated solutions and maximize client impact.
• Build and maintain senior relationships with priority clients, agencies and ecosystem partners across markets.
• Develop an account-led approach to origination, cross-sell and reapplication, scaling solutions across markets.

Skills

Executive-level communication

Strategic thinking

Client-centric

Leadership

Fluent English

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking a commercially driven leader to lead and grow Marketing Services across the UK, Ireland, Nordics and Baltics. As a member of the Europe Marketing Services leadership team, this role will define the cluster strategy, operating model and commercial agenda to drive revenue growth and profitability in support of Visa's 2030 ambitions.

The role is responsible for expanding client adoption of Visa's Marketing Services capabilities, including marketing advisory, data and insights, sponsorship activation, creative services, media and lifecycle marketing. Working closely with Sales, Visa Consulting & Analytics, Product, Finance and regional teams, the successful candidate will strengthen client partnerships and unlock new growth opportunities across the cluster.

The ideal candidate will be a senior commercial marketing leader with experience scaling multi-market businesses, leading P&Ls and developing high-performing teams. They will bring strong executive presence, strategic thinking and a client-centric approach, with the ability to balance regional priorities and local market needs.

Reporting to: Vice President, Europe Marketing Services

Strategic & Cluster Leadership

• Define and lead the UKI, Nordics and Baltics Marketing Services strategy, translating European and global priorities into a clear cluster vision, roadmap and execution plan.

• Shape a scalable go-to-market model across the cluster, balancing the scale and complexity of UKI with the local-market requirements of the Nordic and Baltic markets.

• Identify, incubate and scale new capabilities, solutions and business models in partnership with European and global teams.

• Act as a senior thought leader and ambassador for Marketing Services within Visa and with clients, partners and the wider ecosystem.

• Represent UKI, Nordics and Baltics in European and global leadership forums, driving alignment, innovation and knowledge exchange.

Financial Ownership & Growth Management

• Hold full accountability for the UKI, Nordics and Baltics Marketing Services P&L, including revenue growth, cost management, pricing, pipeline health and margin optimization.

• Lead annual planning, forecasting and performance reporting for the cluster in close partnership with Finance and market leadership.

• Establish clear KPIs and performance-management disciplines to build a predictable, high-quality pipeline and deliver profitable growth.

• Prioritize resources and investments against the highest-value client opportunities, with clear accountability for commercial outcomes.

• Proactively identify and mitigate commercial and delivery risks while accelerating high-impact growth opportunities.

Client Engagement & Business Development

• Partner with Sales and market leadership to position Marketing Services as a strategic growth lever for issuers, merchants, acquirers, fintechs and strategic partners across the cluster.

• Lead the most complex client engagements, executive-level conversations, strategic pitches and high-value RFPs, articulating Visa’s differentiated value proposition.

• Drive a cohesive One Visa client approach with Visa Consulting & Analytics, Product and other value-added services teams, creating integrated solutions that maximize client impact and Visa revenue.

• Build and maintain senior relationships with priority clients, agencies and ecosystem partners across UKI, the Nordics and the Baltics.

• Develop an account-led approach to origination, cross-sell and reapplication, scaling successful solutions across markets while retaining local relevance.

Solutions, Delivery & Client Impact

• Oversee the development and delivery of insight-led client solutions across advisory, data and insights, creative, media, lifecycle marketing, sponsorships and end-to-end campaign execution.

• Ensure engagements are designed around clear client business challenges, measurable outcomes and robust effectiveness frameworks.

• Champion the use of data, technology, automation and AI-enabled marketing capabilities where they create meaningful client and business value.

• Ensure consistent quality, governance, contractual discipline and delivery excellence across the cluster.

Team Leadership, Talent & Operations

• Build, lead and inspire a high-performing, inclusive and accountable multi-market Marketing Services organization.

• Create a strong operating model across UKI, the Nordics and the Baltics, with clear roles, decision rights, resource allocation and performance expectations.

• Invest in talent development, succession planning and capability building, particularly in commercial leadership, consultative selling and strategic marketing.

• Drive operational excellence through standardized processes, best-practice sharing and continuous improvement while retaining flexibility for local market needs.

• Foster a collaborative culture across Sales, Finance, Marketing, Visa Consulting & Analytics, Product and European capability teams.

Qualifications

• Demonstrated success with progressive responsibility in client marketing, consulting, business development or sales leadership roles.
• Proven experience developing and executing integrated, multi-market strategies that deliver measurable commercial and client outcomes.
• Strong financial acumen and experience managing significant P&Ls, including pricing, forecasting, pipeline management and margin optimization.
• Prior experience identifying, scoping, pitching and advising senior clients on data-driven marketing and growth strategies.
• Strong understanding of the UKI, Nordic and Baltic business landscape; payments, financial services, fintech or platform experience is preferred.
• Experience working in global, matrixed organizations and leading geographically distributed teams across different market contexts.
• Executive-level communication, storytelling and influencing skills, with the ability to simplify complexity and drive decisions.
• Comfort operating in white space, creating structure and proactively pursuing innovative capabilities and commercial opportunities.
• Experience building scalable marketing solutions, propositions and playbooks that can be reapplied across clients and markets.
• Deep understanding of the payments ecosystem and modern marketing landscape, including data, MarTech, media, creative, lifecycle marketing and sponsorship activation.
• Proven leader with a track record of developing diverse, highly engaged and top-performing teams.
• Fluent English is essential. Additional Nordic or Baltic language capability is an advantage.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.