Marketing Senior Specialist

Bain & Company; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Specialist to elevate its market reputation in London. In this dynamic role, you will lead multi-channel marketing initiatives, including digital campaigns and thought-leadership events, to enhance the firm's visibility among senior executives. Collaborating with diverse teams, you will track KPIs to optimize marketing strategies and influence key stakeholders. This position offers a unique opportunity to drive impactful marketing efforts within a globally recognized firm that values diversity and collaboration. If you have a passion for marketing and a client-centric mindset, this role is perfect for you.

Qualifications

• 4-7 years of B2B Marketing experience in professional services or agency.
• Strong digital marketing experience with proven campaign management skills.

Responsibilities

• Plan and execute multi-channel marketing programs to enhance Bain's market presence.
• Collaborate with stakeholders to develop content and track marketing performance.

Skills

B2B Marketing

Digital Marketing

Campaign Management

Stakeholder Management

Content Creation

Event Planning

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Job description

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the worlds best places to work, a champion of diversity and a model of social responsibility. We are currently #1 ranked consulting firm on Glassdoors Best Places to Work list and have maintained a spot in the top four on Glassdoors list for the last 13 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

WHO YOU'LL WORK WITH
You will become part of the UK Market Reputation team and support our efforts in strengthening Bain's reputation in the market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

WHERE YOU'LL FIT WITHIN THE TEAM
The role will focus on increasing Bain's awareness among senior executives and high-value business communities on topics relevant across clients; reinforcing Bain's perception as the leading consulting partner to ambitious business leaders; and employer of choice for the best business talent. The Senior Specialist will own, plan and execute marketing activities across channels to include Digital Marketing and Social Media, Events & Conferences, Alumni and other market-specific priorities. Provide ongoing support to key stakeholders by delivering results, collaborating with other teams, tracking KPIs and performance, and helping to continuously improve and innovate.

WHAT YOU'LL DO
Own, plan and execute Market Reputation marketing activities, including truly local activities for:

1. Programme management: Plan, develop and execute multi-channel marketing and communications programs to build awareness of Bain in the UK. These programs can include thought leadership, video, digital experiences, social media and events.
2. Digital Marketing and Social Media: Design, lead and measure digital campaigns with global and local content to effectively reach target audiences. Create and distribute engaging social media content.
3. Content: Collaborate with senior stakeholders, Marketing colleagues and our internal editorial team to develop new intellectual property (IP) and content specific to the local market. Create integrated marketing plans to promote content across digital channels and events.
4. Events: Plan and execute executive thought-leadership events, including identifying and securing partners, speakers, 3rd party partnerships, sponsorships, conferences & events.
5. Advise and influence senior stakeholders on marketing strategy and activation aligned to commercial priorities.
6. Provide ongoing Marketing support to the Market Reputation Senior Manager and local office Partners.
7. Work collaboratively with other Marketing functions including editorial, social and paid media, web and video teams to ensure plans are aligned / complementary and to achieve Bain Marketing's overarching goals.
8. Track Market Reputation KPIs and performance to optimize effectiveness and inform strategic planning.
9. Be a marketing thought-leader; bring innovation to improve marketing programs, campaigns tools and processes.

ABOUT YOU
4-7 years of relevant B2B Marketing experience; 3-5+ years of direct experience in a professional services / agency or client environment. Proven track record within a relevant marketing specialization (e.g. campaign management, events, editorial, digital).

Demonstrated multi-channel program management experience: working with senior stakeholders to understand the business requirement; successfully leading projects from ideation to completion including defining scope, setting deadlines and cross-functional coordination; and delivering and reporting impactful results.

Proven track record of effective senior stakeholder management. Able to advise and influence senior leaders and internal colleagues on how to build Bain's reputation in the UK.

Strong digital marketing experience with demonstrated results. Proven track record in creating, managing and evaluating digital marketing campaigns and ability to proactively suggest performance improvements.

Highly collaborative individual with a client-centric mindset and experience working in a global organization with international teams.

Effective written and oral communication skills. Ability to liaise with stakeholders of various seniority with minimal input from leaders.

Demonstrated ability to track and analyze key marketing metrics (KPIs) to measure campaign effectiveness, optimize performance and inform strategic decision-making.

Native English speaker preferred, with fluent English written and oral communication skills required.

You hold a bachelor's or a master's degree in marketing, communications or business preferred.

This role is based in London.