Marketing Science Manager, Lime – London (UK)

Leva-Eu; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Lime is seeking a Marketing Science Manager (Marketing Scientist) to bridge advanced data science with impactful marketing strategy. In this remote UK role, you will analyze user behavior, build attribution and lifecycle models, and translate findings into campaigns that measurably drive growth and CAC/LTV optimization.

You will work on CRM architecture, MarTech platforms (Braze, Appsflyer), and data-driven experiments, partnering with business leaders to set KPIs and strategic direction.

Qualifications

• Experience in marketing analytics translating business challenges into data solutions.
• Strong communication skills to present findings to business stakeholders.
• Proficiency with SQL, Python and ML concepts for model building.

Responsibilities

• Analyze user behavior to identify growth opportunities and recommend data-driven campaigns.
• Translate analytical findings into actionable business insights for marketing leadership.
• Design and measure lifecycle flows, onboarding, retention, and win-back campaigns.

Skills

SQL

Python

Marketing analytics

A/B testing

Education

Master's degree in a quantitative field

Tools

Braze

Appsflyer

CRM

Job description

Marketing Science Manager, Lime – London (UK)

As the largest global shared micromobility business, Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me .

We are looking for aGrowth Optimization – Marketing Scientist Managerto bridge the gap between advanced data science and impactful marketing strategy. In this business-facing analytical role, you will act as the team’s analytical compass and GPS system—not just analyzing where we have been, but mapping the route forward by proactively recommending data-inspired campaigns, setting the direction for growth, and building the framework to measure success.

You will serve as a key translator, turning complex business challenges into data science problems, and distilling those findings back into actionable business solutions. If you are highly proficient in SQL and Python, understand machine learning conceptually, and have a passion for steering marketing strategy with robust data, we’d love to have you on the ride.

This is a remote position with a requirement for candidates to reside in the United Kingdom to maintain effective collaboration across teams.

What You’ll Do

• Act as the Marketing Compass: Proactively analyze user behavior and trends to uncover hidden growth opportunities. Serve as the GPS for the broader marketing team by recommending data-driven, data-inspired campaigns and ensuring they are rigorously measured.
• Be the Business Translator: Serve as the strategic bridge between technical data science and business leadership. Present analytical and data science findings back to a business audience in a clear, impactful way.
• Architect Lifecycle Flows: Design, test, iterate, and measure complex user lifecycle flows, including onboarding sequences, retention loops, and dormancy/win-back campaigns.
• Evolve CRM Infrastructure: Think through our CRM as a scalable product. Identify, define, and architect the data streams required to power the next generation of AI-enabled marketing science.
• Building Attribution Models: Own attribution and measurement for all marketing, including acquisition and performance marketing. Leverage data to continuously optimize CAC/LTV dynamics.
• Build Marketing Models: Comfortably develop and deploy marketing-focused models (e.g., response models, user clustering, persona segmentation, and churn prediction) and use model outputs to help design sophisticated experiments.
• Define Strategy & KPIs: Help set KPIs for the team and think holistically through how we measure marketing campaigns as a whole to ensure overarching business success.
• Leverage MarTech Platforms: Daily utilization of our marketing technology stack, including tools like Appsflyer, Braze, and internal CRM systems.

About You

• The “Business-Facing” Scientist: You are a marketing science/analytics specialist who thrives in front of business stakeholders, possessing exceptional presentation and communication skills.
• Experimentation Mindset: Deep experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations.
• MarTech Native: Highly comfortable working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures.
• Strategic Thinker: Proven ability to establish high-level KPIs and evaluate holístic marketing efforts against core business growth.
• 5+ years of experience in a Marketing Science/Marketing Analytics role
• Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.)
• Technically Proficient: Highly proficient in SQL and Python, you have a strong conceptual grasp of machine learning and are fully capable of hands‑on model building.
• Nice to Have : Bra­ze or other CRM expertise, AI Agent building experience

If you want make an impact, Lime is the place for you. Not sure if you meet all “ the qualifications?

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us growth and achieve more. “That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email [e-mail] for assistance.