Marketing Retention Manager

weareproppel; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading company in DTC brand growth is seeking a Retention Manager to enhance customer retention through optimized lifecycle marketing strategies across Email and SMS. This role involves managing daily operations, developing automated campaigns, and analyzing performance to drive repeat purchases. The position is fully remote, offering a competitive salary and benefits.

Benefits

100% Remote Work

10 days of Paid Time Off + US Holidays

Qualifications

• 3+ years of experience in customer lifecycle marketing for DTC e-commerce brands.
• Hands-on experience managing CRM platforms and Klaviyo.
• Strong analytical skills with experience using Google Analytics, Looker, or Tableau.

Responsibilities

• Assist in managing the daily operations of lifecycle marketing programs across multiple channels.
• Support the development and refinement of automated journeys and campaigns.
• Analyze campaign performance and implement A/B testing strategies.

Skills

Customer lifecycle marketing

Analytical skills

Audience segmentation

Project management

Tools

Klaviyo

Google Analytics

Looker

Tableau

Job description

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What We’re Looking For

Our US client, a leading expert in direct-to-consumer (DTC) brand growth and marketing, is seeking a Retention Manager to help execute and optimize lifecycle marketing strategies across Email and SMS. This role is key to enhancing customer retention, driving repeat purchases, and increasing customer lifetime value through strategic automated journeys and targeted campaigns.

Responsibilities

• Assist in managing the daily operations of lifecycle marketing programs across multiple channels.
• Support the development and refinement of automated journeys and campaigns to drive engagement and repeat purchases.
• Collaborate on content planning, briefing, and deployment for lifecycle campaigns.
• Execute segmentation strategies and personalization efforts based on user behavior.
• Conduct thorough testing and quality assurance to ensure high accuracy and effectiveness.
• Analyze campaign performance, provide insights, and implement A/B testing strategies for continuous optimization.

• 3+ years of experience in customer lifecycle marketing for DTC e-commerce brands.
• Hands-on experience managing CRM platforms and Klaviyo.
• Strong analytical skills with experience using Google Analytics, Looker, or Tableau.
• Knowledge of audience segmentation, personalization strategies, and A/B testing.
• Excellent attention to detail, project management skills, and ability to work in a fast-paced environment.

• USD Monthly Salary
• 100% Remote Work
• 10 days of Paid Time Off + US Holidays

Disclaimers

You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

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