Marketing Program Manager: Strategic Demand Gen for SMEs

Sky UK; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Free NOW package including Sky Sports/

Pension up to 9%

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky UK is seeking a Marketing Program Manager for a 12-month Fixed-term Contract in London. The role translates department objectives into marketing plans, coordinating through content, digital & social, events, and creative, with a distributed UK sales force.

The candidate will lead demand-gen plans, manage senior stakeholders, and report progress with a capacity-aware approach to deliver measurable outcomes.

Qualifications

• Experience owning a demand/lead generation marketing plan or program end to end, including planning, delivery and reporting.
• Demonstrable experience delivering through people who do not report to you.
• Strong stakeholder management with senior commercial audiences, including the ability to say no and keep the relationship.
• Commercial literacy: comfort with revenue targets, pipeline and the mechanics of how the aligned department(s) makes money.
• Excellent briefing and written communication.
• Planning discipline — the ability to build a plan that survives contact with a capacity constraint.

Responsibilities

• Act as the marketing lead for the aligned department(s), trusted enough to be in the room when commercial priorities are set rather than briefed afterwards.
• Understand the department's revenue targets, its SME clients, its competitive pressures and its sales cycle in real detail.
• Be honest and early about what marketing can deliver and manage expectations before they become disappointments.
• Build a year-long marketing programme for the department with a clear commercial purpose, calendar, budget and defined deliverables.
• Plan inside the capacity model and treat any plan that has not been capacity-checked as a draft rather than a commitment.
• Sequence activity so that peaks are spread across the year rather than colliding with every other programme in the same quarter.
• Re-scope the programme quarterly (or as required) against actual capacity and current commercial priorities.
• Write briefs good enough that a specialist can act on them without a second meeting.
• Clearly define their capability requirements and accept allocation decisions without relitigating them individually.
• Work with Project Management to keep the programme's critical path visible and to flag slippage early.
• Measure and report progress and results to the department and into the marketing function on a consistent cadence.

Skills

Demand generation

Stakeholder management

Marketing planning

Budget management

Content & digital marketing

Tools

Project management tools

Job description

Sky UK is seeking a Marketing Program Manager for a 12-month Fixed-term Contract in London. The role translates department objectives into marketing plans, coordinating through content, digital & social, events, and creative, with a distributed UK sales force.

The candidate will lead demand-gen plans, manage senior stakeholders, and report progress with a capacity-aware approach to deliver measurable outcomes.