Marketing Program Manager

Jobtailor; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Generous paid time off policy

Charity match program

Medical, Dental & Vision plans

Parental leave

Employee Assistance Program (EAP)

401(K) matching and other benefits

Collaborative, team‑oriented culture

Job summary

Gartner is seeking an experienced Experiential Marketing professional to join the Global Sales & Services Operations (GSSO) team in Europe. This role focuses on program strategy and execution that converts prospects into clients through engaging experiences, virtual and in-person.

You will partner with regional Sales Operations and leadership to enable the Sales organization, coordinate with Salesforce in Europe, and adapt programs to regional needs while driving measurement and continuous

Qualifications

• 5–8 years of business, project management, and/or marketing experience.
• Proven business acumen and a track record of meeting targets and objectives.
• Experience partnering with, coaching, supporting, and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic programs and activities.
• Strong attention to detail and ability to manage multiple projects.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Lead regional program strategy and execution for Experiential Marketing initiatives.
• Collaborate with regional Sales Operations and leadership to maximize seller success.
• Serve as main Salesforce contact within selected regions (e.g., Europe).
• Ensure participation requests meet criteria and set stakeholder expectations.
• Adapt strategy to regional needs and lead sales training.
• Partner with Digital and Integrated Marketing for seamless pre/post-event campaigns.
• Execute events across the year and manage according to global playbooks.
• Measure outcomes and analyze trends to improve prospect experience.
• Coordinate stakeholder needs and Gartner resource utilization.

Skills

Marketing strategy

Project management

Sales enablement

Cross-functional collaboration

Event planning

Analytical thinking

Communication skills

Job description

What makes Gartner GSSO a GREAT fit for you?

The Global Sales & Services Operations (GSSO) team helps shape Gartner’s mission‑critical sales and services priorities and works with leaders to drive tactical and analytical insights. As an associate on the GSSO team, you will be at the forefront of an ongoing transformation that supports a sales and services organization of nearly 9,000 associates and delivers approximately $4.9B in annual revenue.

About this role

This role is part of the Global Marketing team in GSSO. The team focuses on driving topline revenue and increasing seller productivity. The Experiential Marketing team creates programs that convert prospects into clients through experiences that demonstrate Gartner’s value proposition.

What you’ll do

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in‑person – that showcase Gartner’s value to highly qualified prospects.
• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize success with Experiential Marketing programs.
• Serve as the main point of contact for the Salesforce organization within selected regions (e.g., Europe).
• Ensure that requests for participation meet qualification criteria and set clear expectations with stakeholders.
• Adapt program strategy to regional needs, lead sales training, develop communications, and support best‑practice execution.
• Collaborate with other regional experiential marketing leads to ensure consistent execution and share best practices globally.
• Partner with Integrated and Digital Marketing teams to create a seamless experience in pre‑event marketing campaigns, onsite communications (when in‑person), and post‑event communications.
• Execute programs for a portfolio of events throughout the year, managing them according to playbooks provided by global leads.
• Measure program success, reporting, analysis, and interpretation of trends, and continuously innovate to improve the prospect experience.
• Coordinate stakeholder needs and ensure consistency and optimum utilization of Gartner resources (analysts, budget, locations, etc.).
• Collaborate with key stakeholders across Sales, Research & Advisory, Service Delivery, Conferences, and others to accomplish goals.
• Limited travel required (10‑15%).

What you’ll need

• 5‑8 years of business, project management, and/or marketing experience.
• Proven business acumen and a track record of meeting targets and objectives.
• Experience partnering with, coaching, supporting, and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic programs and activities.
• Strong attention to detail, ability to work in a fast‑paced, changing environment, and manage multiple projects simultaneously.
• Ability to analyze complex issues and design appropriate solutions.
• Strong communication skills, including tailoring communication to different audiences.
• Strong cross‑functional collaboration skills, working with multiple levels.
• Strong problem‑solving, strategic and critical thinking, and analytical skills.
• Strong project management, event planning, and organization skills.

What you will get

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision plans
• Parental leave
• Employee Assistance Program (EAP)
• 401(K) matching and other benefits
• Collaborative, team‑oriented culture that embraces diversity
• Professional development and unlimited growth opportunities