Marketing Program Manager

JR United Kingdom; Gloucester; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the cybersecurity sector is seeking a Marketing Program Manager to spearhead multi-channel marketing campaigns. This fully remote role offers a supportive environment with focus on work-life balance and opportunities for professional growth. Candidates should have strong project management skills and experience in demand generation.

Benefits

25 days holiday + bank holidays + duvet days

Flexible hours

Pension and cashback healthcare scheme

Collaborative team environment

Qualifications

• Experience in the Tech industry, ideally Cybersecurity.
• Significant experience in lead generation campaigns.
• Managing external agencies to scale campaigns.

Responsibilities

• Plan and deliver multi-channel marketing programs.
• Collaborate with sales for targeted campaigns.
• Create campaign briefs aligned with market trends.

Skills

Project Management

Communication

Demand Generation

B2B Buyer Journey Understanding

Job description

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Marketing Program Manager – Cybersecurity sector

Remote working – must be UK based

We are working with a fast-scaling software company operating at the forefront of the cybersecurity sector. With continued investment in marketing and ambitious growth plans, they are looking to hire an experienced data-driven Marketing Program Manager to lead the strategy and execution of multi-channel marketing campaigns that drive brand visibility, demand generation, and lead nurturing. Target audiences include Military, Federal, Financial Services.

What’s in It for You?

• Fully remote working
• 25 days holiday (rising with service) + bank holidays + duvet days
• Flexible hours and strong focus on work-life balance
• Pension and cashback healthcare scheme
• Collaborative team environment with a learning-first culture
• Opportunities to progress in a high-impact role

Responsibilities:

• Plan and deliver multi-channel marketing programs (ABM, email, webinars, events, content syndication, paid media)
• Collaborate with sales and product marketing to run targeted campaigns that generate pipeline from key accounts and DMUs
• Create campaign briefs and high-value content (whitepapers, case studies, blogs, infographics) aligned with market trends
• Reverse funnelling to measure target conversion rates against campaign targets
• Work cross-functionally with marketing, sales, and customer success to ensure campaign alignment with business goals

Who/what are we looking for?

• Experience working in the Tech industry, ideally Cybersecurity
• Significant experience managing and executing effective demand/lead generation campaigns
• Strong project management and communication skills
• Understanding of B2B buyer journeys and sales funnels
• Experience managing external agencies to scale campaigns/execution
• KPI management (e.g. MQLs, MQL to SQL, MQL to customer, Cost per MQL, CAC, CLV)