Marketing Program Manager

Step Ahead Recruitment Ltd; Chelmsford; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading software company in the cybersecurity sector seeks a Marketing Program Manager to lead multifaceted marketing strategies. This role offers remote work and the opportunity to drive brand visibility and lead generation strategies aimed at key markets including Military and Financial Services. Candidates should have tech industry experience with proven skills in managing demand generation campaigns.

Benefits

25 days holiday (rising with service)

Pension and cashback healthcare scheme

Flexible hours and strong focus on work-life balance

Collaborative team environment

Opportunities to progress

Qualifications

• Experience in the Tech industry, ideally Cybersecurity.
• Experience managing effective demand/lead generation campaigns.
• Strong project management and communication abilities.

Responsibilities

• Plan and deliver multi-channel marketing programs (ABM, email, webinars).
• Collaborate with sales and product marketing to generate pipeline.
• Work cross-functionally to ensure campaign alignment with business goals.

Skills

Project Management

Communication

B2B Buyer Journey Understanding

Job description

Marketing Program Manager – Cybersecurity sector

Remote working – must be UK based

We are working with a fast-scaling software company operating at the forefront of the cybersecurity sector. With continued investment in marketing and ambitious growth plans, they are looking to hire an experienced data-driven Marketing Program Manager to lead the strategy and execution of multi-channel marketing campaigns that drive brand visibility, demand generation, and lead nurturing. Target audiences include Military, Federal, Financial Services.

What’s in It for You?

• £45,000 – £55,000
• Fully remote working
• 25 days holiday (rising with service) + bank holidays + duvet days
• Flexible hours and strong focus on work-life balance
• Pension and cashback healthcare scheme
• Collaborative team environment with a learning-first culture
• Opportunities to progress in a high-impact role

Responsibilities:

• Plan and deliver multi-channel marketing programs (ABM, email, webinars, events, content syndication, paid media)
• Collaborate with sales and product marketing to run targeted campaigns that generate pipeline from key accounts and DMUs
• Create campaign briefs and high-value content (whitepapers, case studies, blogs, infographics) aligned with market trends
• Reverse funnelling to measure target conversion rates against campaign targets
• Work cross-functionally with marketing, sales, and customer success to ensure campaign alignment with business goals

Who/what are we looking for?

• Experience working in the Tech industry, ideally Cybersecurity
• Significant experience managing and executing effective demand/lead generation campaigns
• Strong project management and communication skills
• Understanding of B2B buyer journeys and sales funnels
• Experience managing external agencies to scale campaigns/execution
• KPI management (e.g., MQLs, MQL to SQL, MQL to customer, Cost per MQL, CAC, CLV)