Marketing Planning Manager

bp; Milton Keynes; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading energy company in Milton Keynes is seeking a Marketing Planning Manager to oversee the UK marketing calendar and ensure effective implementation of marketing strategies. The ideal candidate will have strong project management skills and experience in retail. The role offers a range of employee benefits including flexible working options and opportunities for professional development.

Benefits

Open and inclusive culture

Great work-life balance

Learning and development opportunities

Life and health insurance

Medical care package

Flexible working options

Qualifications

• Ability to manage partners, up to director level.
• Customer focused – ability to ensure marketing drives the right behavior.
• Experience with financial reporting and business cases.
• Strong project management skills.
• Experience in retail is an asset.

Responsibilities

• Develop and manage the UK marketing calendar.
• Drive the integrated marketing planning process.
• Support clear target setting and tracking of the marketing budget.
• Monitor and report on campaign readiness and delivery status.
• Act as the key point of contact for the UK marketing team.
• Drive continuous improvement in marketing planning processes.
• Stay informed on marketing approaches and best practices.

Skills

Ability to manage partners

Customer focused

Commercial competence

Project management skills

Retail experience

Excellent communication skills

Job description

Job Description

As the Marketing Planning Manager, you will support the development of the overall UK marketing annual plan, working in close collaboration with both global and local marketing teams. This role owns the UK marketing planning process, ensuring we start with clear customer insight and deliver a customer journey that supports both business and marketing objectives.

You will be responsible for ensuring effective delivery across marketing channels, enabling optimal and timely execution. You will lead the planning process for marketing initiatives, ensuring customer and local market needs are captured, and that results are collated and shared both locally and globally.

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

What You’ll Do

• Own the UK Marketing Calendar - Develop and manage the UK marketing calendar to support business objectives, ensuring alignment across key partner groups (e.g. Trading, Operations).
• Lead Integrated Marketing Planning - Drive the integrated marketing planning process across the UK marketing team, working closely with Global Marketing and our team in India. Ensure the right data and insights are used to inform planning.
• Budget Management & ROI Tracking - Support clear target setting and tracking of the marketing budget. Ensure appropriate reporting is in place to analyse performance and return on investment.
• Project & Campaign Management - Monitor and report on campaign readiness, delivery status, and post-campaign performance. Manage marketing activity calendars across channels and flag any risks to delivery.
• Customer Engagement - Act as the key point of contact for the UK marketing team, ensuring their feedback and priorities are reflected in planning cycles and governance processes.
• Process Improvement - Drive continuous improvement in marketing planning processes and ways of working to enhance efficiency and effectiveness.
• Best Practice Sharing - Stay informed on marketing approaches in other markets and countries and share relevant best practices with the UK team.

What You’ll Need to Succeed

• Ability to manage partners, up to director level, across local and global terams
• Customer focussed – ability to put yourself in the customer shoes and ensure what we do in marketing drives the right customer behaviour
• Commercial competence – experience with financial reporting and business cases (ideal work with commercial / finance tags, but might also need to help facilitate)
• Project management skills
• Retail experience
• Good understanding across marketing fields, including external agencies
• Excellent communication skills to coordinate multiple activities effectively

Core Skills & Competencies

• Data Analysis
• Customer Journey Mapping
• Channel Management
• Content Localization
• Campaign Management
• Regulatory Compliance
• A/B Testing
• Partner Relationship Management
• Customer Experience Metrics
• Performance Management

Why join us?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future. Apply now!