Marketing Planner

We are looking for a skilled and strategic Marketing Planner to join our team. As a Marketing Planner, you will play a key role in developing, executing, and optimizing marketing strategies that align with our brand’s goals and drive customer engagement. If you have a passion for strategy, data-driven decisions, and creative marketing, we’d love to have you on board.

Key Responsibilities:

1. Develop comprehensive marketing plans that align with company goals, target audiences, and industry trends.
2. Conduct market research to understand customer needs, competitor activities, and market opportunities.
3. Collaborate with cross-functional teams (creative, digital, sales, and product) to ensure alignment on marketing initiatives and campaign objectives.
4. Develop content strategies and messaging that resonate with the target audience and drive brand awareness.
5. Analyze the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven recommendations for optimization.
6. Plan and manage marketing budgets, ensuring that resources are allocated efficiently to maximize ROI.
7. Identify and recommend new marketing channels and opportunities to enhance customer acquisition and retention.
8. Stay updated with industry trends and innovations to incorporate best practices into marketing strategies.
9. Support the development and execution of seasonal and product-specific marketing campaigns.

Qualifications:

1. Bachelor’s degree in Marketing, Business, Communications, or a related field.
2. At least 3-5 years of experience in marketing planning, strategy development, or a related role.
3. Strong analytical skills with experience in market research, data analysis, and campaign performance tracking.
4. Ability to develop and execute effective marketing strategies across digital and traditional channels.
5. Excellent communication and presentation skills, with the ability to collaborate effectively with internal teams and external partners.
6. Familiarity with marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media analytics).
7. Creative and innovative thinking with a focus on achieving business goals.
8. Strong project management skills and the ability to handle multiple projects simultaneously.

Benefits:

1. Competitive salary and performance-based incentives.
2. Opportunities for career development and professional growth.
3. Health insurance, paid time off, and other employee benefits.
4. A dynamic and collaborative work environment that fosters creativity and innovation.
5. Flexible working arrangements to support work-life balance.