Marketing Performance Manager

Lloyds Banking Group; Halifax; Hybrid; GBP 59,000 - 67,000; Full time

Job summary

A leading financial services company is seeking a Marketing Performance Manager to join their Brands, Marketing & Experience team. This role focuses on evaluating marketing effectiveness across various channels and requires a strong analytical mindset to provide actionable insights. The position offers a hybrid work model and a competitive salary with extensive benefits.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

30 days’ holiday plus bank holidays

Flexible working options

Discounted shopping benefits

Qualifications

• Proven experience in marketing performance or analytics roles.
• Clear understanding of marketing metrics and measurement frameworks.
• Strategic mindset with ability to communicate complex ideas clearly.

Responsibilities

• Evaluate the impact of marketing activity across all channels.
• Lead development of measurement frameworks and post-campaign analysis.
• Translate complex data into actionable insights for marketing strategies.

Skills

Marketing Performance

Analytics

Data-driven Decision Making

Performance Analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Excel

Power BI

Job description

End Date

Sunday 06 July 2025

Salary Range

£59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours

Job Description Summary

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Job Description

Job Title: Marketing Performance Manager.

Salary: £59,850pa to £73,150pa plus an extensive benefits package.

Locations: Halifax, Leeds, Bristol, Chester, or Edinburgh.

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this opportunity

Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness?

We’re looking for a commercially minded, insight-led Marketing Performance Manager to join our Brands, Marketing & Experience team. You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies.

You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators.

You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.

About Lloyds Banking Group

We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.

What you’ll need

• Proven experience in a marketing performance, analytics, or insights role.

• Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.

• Experience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment.

• Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.

• Strategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarity.

About working for us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We’re committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We’re proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role. We also provide adjustments that are reasonable throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you’d like an adjustment to the recruitment process just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch.

We’d love to hear from you.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.