Marketing Performance and Insights Manager

ZipRecruiter; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading company in the retail sector is seeking an experienced digital marketing professional to drive customer insights and channel optimisation. The role involves leveraging data analytics to enhance customer engagement, developing impactful marketing campaigns, and collaborating with cross-functional teams. Ideal candidates will have a proven track record in performance marketing and proficiency in using critical analytics tools.

Qualifications

• Minimum 5 years in digital marketing or ecommerce.
• Strong understanding of Bloomreach and marketing analytics.
• Hands-on with PPC, SEO, and social media.

Responsibilities

• Support omnichannel retail growth strategies.
• Track financial metrics and customer acquisition targets.
• Collaborate across teams for aligned marketing efforts.

Skills

Digital Marketing

Customer Analytics

Performance Marketing

Analytical Skills

Communication

Stakeholder Management

Tools

Bloomreach

Microsoft Excel

Adobe Photoshop

InDesign

Illustrator

Brandwatch

Hootsuite

Job description

Job Description

Your Responsibilities:

Marketing Analytics & Financial Metrics

• Support the execution of the omnichannel retail growth strategy, ensuring seamless performance across online and offline channels.
• Track, report, and support optimisation of key financial growth metrics, customer acquisition, and retention targets.
• Assist in identifying and activating the most impactful growth levers throughout the entire customer funnel.

Customer Insights, Segmentation & Marketing Technology

• Leverage Bloomreach insights and audience data to identify new growth opportunities and refine customer segmentation.
• Assist in developing and executing CRM strategies to enhance customer engagement, retention, and lifetime value.
• Support the development and implementation of the Marketing Technology roadmap, ensuring ongoing improvements and innovation.
• Support the Bloomreach Business Insights Project, advocating data-driven decision-making across the business.

Campaign & Channel Optimisation

• Contribute to managing full-funnel marketing campaigns across PPC, SEO, Meta, TikTok, YouTube, and Email.
• Assist in driving Affiliate and Referral marketing strategies to maximise customer acquisition and revenue growth.
• Support the development of messaging and trading strategies to ensure a holistic approach across marketing channels.

Product & Business Expansion

• Assist in key tech launches, including Pmax, SMS and App developments, ensuring smooth execution and impact.
• Support eBay and marketplace expansion, aligning with business goals.
• Contribute to International D2C growth and European market expansion.

Team Collaboration & Cross-Functional Support

• Collaborate with the performance marketing team, contributing to leadership and innovation.
• Work closely with teams across Marketing, Buying & Merchandising, Finance, and Retail Operations to align marketing efforts with business objectives.
• Partner with agencies and external partners, supporting negotiations and optimising investments for long-term success.

Knowledge, Skills & Experience:

• Minimum 5 years of experience in digital marketing, customer analytics, and performance marketing, ideally within retail or Ecommerce.
• A strong understanding of Bloomreach, including its reporting capabilities, customer segmentation, and data-driven marketing strategies, is essential for success in this role.
• Hands-on experience supporting PPC, SEO, Meta, TikTok, YouTube, and Email.
• Excellent analytical skills, with the ability to translate data into actionable insights.
• A strategic thinker with a proactive, self-motivated approach.
• Strong communication and stakeholder management skills.
• Proficiency in Microsoft Excel, Adobe Photoshop, InDesign, Illustrator.
• Experience with Brandwatch and Hootsuite is a plus.