Marketing Partner - Commercial Services

Royal Botanic Garden Edinburgh; City of Edinburgh; On-site; GBP 38,000; Part time

Job summary

A cultural institution in Scotland seeks a Marketing Partner to lead the promotion of its commercial services. This part-time role involves creating impactful marketing campaigns while collaborating with a supportive team. Essential qualifications include experience in digital marketing and content creation. The position offers a unique opportunity to contribute meaningfully to the institution's mission, all set within the beautiful Royal Botanic Garden Edinburgh.

Qualifications

• Proven experience in marketing, ideally within commercial services, hospitality, or tourism.
• Excellent copywriting and content creation skills for digital and print.
• Confidence in creating visually engaging content for social media.

Responsibilities

• Lead the promotion of commercial services in breathtaking surroundings.
• Shape connections with audiences and deliver impactful campaigns.
• Collaborate with the team to create inspiring and inclusive campaigns.

Skills

Digital marketing

Content creation

Campaign delivery

Copywriting

Social media content

Project management

Education

Degree in Marketing, Communications, Business, or related field

Tools

Mailchimp

Canva

Meta Ads

Google Analytics

Job description

Permanent role, part-time (22.2 hours per week), based in Edinburgh

£38,000 pro-rata

The commercial services team at the Botanics Trading Company is dedicated to delivering exceptional experiences while supporting our wider mission. From elegant private hire and hospitality services to unforgettable weddings and retail catering offerings, we blend creativity, sustainability, and heritage to generate income that directly supports vital plant science, conservation, and education work.

We’re looking for a Marketing Partner to lead the way in promoting our commercial services all set within the breathtaking surroundings of the Royal Botanic Garden Edinburgh, and our three unique sites across Scotland.

This is more than a marketing role. It’s a chance to shape how we connect with our audiences, grow our brand, and deliver meaningful results that support our wider mission. You’ll work closely with a supportive team and trusted partners to create campaigns that are inclusive, inspiring, and impactful.

You’ll bring a blend of strategic thinking and hands-on creativity, with experience in digital marketing, content creation, and campaign delivery. You’ll be confident using tools like Mailchimp, Canva, and Meta Ads, and you’ll have a natural flair for storytelling that resonates across platforms.

Essential Skills and Experience

• Proven experience in marketing, ideally within commercial services, hospitality, or tourism.
• Excellent copywriting and content creation skills for both digital and print.
• Confidence in creating visually engaging content for social media (both static and video).
• Proficiency in tools such as Mailchimp, Canva, Meta Ads, and Google Analytics.
• Strong organisational and project management skills.
• A proactive, self-starting approach with a collaborative and inclusive mindset.
• Solid understanding of marketing principles, campaign planning, and audience segmentation.
• Familiarity with digital marketing channels and performance analytics.
• Awareness of evolving social media trends, particularly Meta and LinkedIn.
• A degree or equivalent experience in Marketing, Communications, Business, or a related field.

Desirable Skills and Experience

• Experience in brand development or repositioning.
• Skills in video content creation and editing.
• Knowledge of the Scottish commercial or tourism market.
• Experience with CRM systems and marketing automation tools.
• A background in values-led or sustainability-focused organisations.
• Understanding of ethical marketing practices and customer journey mapping.
• Knowledge of GDPR and data protection in marketing.
• CIM (Chartered Institute of Marketing) or equivalent certification.
• Training in digital platforms such as Google Ads, Meta Blueprint, or HubSpot.

To find out more and apply, visit https://www.rbge.org.uk/about-us/jobs-and-volunteering/vacancies/

Closing date:midday (BST) Friday, 22 August 2025

Interview date:1 September 2025

If you haven’t heard from us within 2 weeks of the closing date, please assume your application hasn’t been successful on this occasion. No recruitment agencies please.