Marketing Paid Ads Specialist and SEO

JR United Kingdom; Aldershot; On-site; GBP 32,000 - 38,000; Full time

Job summary

A leading marketing agency in Aldershot is seeking a Marketing Paid Ads Specialist to lead and optimize campaigns across various platforms. The ideal candidate will have 2–3 years of experience in digital advertising and SEO, with a strong focus on results and collaboration. This role offers flexibility, ongoing training, and a vibrant team environment.

Benefits

Flexible Working

Ongoing training and mentorship

Supportive, diverse team environment

Birthday Bonus

Regular Staff Events

Qualifications

• 2–3 years of hands-on experience in paid media and SEO, preferably in an agency.
• Proven results with Google Ads and Meta campaigns; experience with LinkedIn/TikTok is a bonus.
• Strong communication and presentation skills, comfortable leading client calls.

Responsibilities

• Plan, launch, and optimize cross-channel campaigns (Google Ads, Meta, LinkedIn, TikTok).
• Collaborate on integrated strategies with design, web, and content teams.
• Track performance using Google Analytics, Semrush, and campaign dashboards.

Skills

Copywriting

Keyword Targeting

Audience Segmentation

Bid Strategies

Communication

Tools

Google Analytics 4

Google Tag Manager

Semrush

Job description

Social network you want to login/join with:

Marketing Paid Ads Specialist and SEO, Aldershot

Client:

Group16

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

Location: Aldershot

Job Type: Full-Time

Salary: £32,000–£38,000 per annum (DOE) + Performance Bonuses

Experience: 2–3 years in digital advertising and SEO

About GROUP 16

We're a bold, fast-growing marketing agency within a thriving ecosystem of 15 diverse businesses, giving us a unique edge in the industry. From day one, we’ve worked on real-world campaigns, testing, refining, and delivering proven strategies across multiple sectors.

We partner with ambitious brands to deliver cutting-edge strategies across e-commerce, paid media, SEO, branding, and automation. Backed by a collaborative team and the latest technology, we’re building an agency where innovation is the baseline, and growth for our clients and our people is the result.

If you're looking to join a forward-thinking team where no two days are the same, where your work directly impacts businesses, and where your skills will evolve as fast as the agency does, GROUP 16 is where you belong.

Role Overview

We're seeking a Marketing Paid Ads Specialist who is a strategist, communicator, and results-driver. You’ll lead planning, launching, and optimizing campaigns across Google, Meta, LinkedIn, and TikTok, collaborating closely with our web, content, and creative teams.

This is a highly visible, client-facing role. You’ll translate performance into impact, turning KPIs into growth and data into insight. From managing ad spend to refining landing pages, you’ll play a key role in generating traffic, leads, and revenue across multiple brands.

Key Responsibilities

1. Plan, launch, and optimize cross-channel campaigns (Google Ads, Meta, LinkedIn, TikTok)
2. Collaborate on integrated strategies with design, web, and content teams
3. Write and test ad copy and creative variations to maximize engagement and conversion
4. Perform keyword research, competitor audits, and SEO technical checks
5. Track performance using Google Analytics, Semrush, and campaign dashboards
6. Manage pixel/tag implementation via Google Tag Manager and Meta Pixel
7. Report campaign results and recommend data-driven actions to clients and teams
8. Manage and optimize ad spend across accounts to ensure ROI

Requirements

1. 2–3 years of hands-on experience in paid media and SEO, preferably in an agency
2. Proven results with Google Ads and Meta campaigns; experience with LinkedIn/TikTok is a bonus
3. Deep knowledge of keyword targeting, audience segmentation, bid strategies
4. Proficiency with Google Analytics 4 and tracking/tagging tools
5. Excellent copywriting skills and attention to performance metrics
6. Strong communication and presentation skills, comfortable leading client calls
7. Highly collaborative, working closely with web, design, and content specialists

Additional Benefits

• Flexible Working
• Ongoing training and mentorship
• Supportive, diverse team environment
• Birthday Bonus
• Regular Staff Events

How to Apply

Interested candidates should submit their CV and a cover letter explaining their relevant experience and why they are a good fit to [emailprotected]