Marketing Development Representative (MDR)

BigHand; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Private medical

Wellbeing programs

Mental health day

Volunteer days

Study leave

Parental leave

Pension

Cycle to Work

Remote work options

Job summary

BigHand is seeking an ambitious Marketing Development Representative to drive new business in the UK legal market from our London base. The role is predominantly outbound, engaging target law firms and converting interest into qualified opportunities.

You will work with Account Managers and Marketing to shape outreach, maintain accurate CRM data, and progress opportunities using Salesforce, Pardot and Apollo. The position is hybrid with London office visits twice weekly.

Qualifications

• 1+ years in SDR/MDR/BDR or outbound B2B sales
• Outbound prospecting with target law firms or professional services
• Strong written and verbal communication, capable of engaging prospects clearly
• Excellent attention to detail and CRM hygiene

Responsibilities

• Partner with Account Managers on strategy, engagement, and opportunity handoff
• Build and execute outbound campaigns against defined target profiles
• Research and prioritise target law firms and personas
• Engage prospects via email, phone, LinkedIn, and other channels
• Respond quickly to inbound interest and convert to sales conversations
• Identify cross-sell opportunities within existing accounts
• Collaborate with Marketing to align campaigns and content
• Log all activity in CRM and maintain data accuracy

Skills

Outbound selling

CRM hygiene

Communication

Organizational skills

Tools

Salesforce

Pardot

Apollo

Job description

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About The Role

This role sits within the Sales team, reporting to the Sales Director. As a Marketing Development Representative, you will be an ambitious and driven sales professional looking to develop your career within a growing B2B technology business, playing a key role in driving new business growth for BigHand across the UK legal market.

The role is predominantly outbound, focused on proactively identifying, engaging and converting target law firms into qualified sales opportunities. You will build relationships with prospects within our defined ideal customer profiles, using research, insight, personalised messaging and consistent follow up across email, phone, LinkedIn and other channels.

You will also identify opportunities to introduce additional BigHand products into existing accounts, working closely with the relevant Account Manager.

Inbound interest is also an important part of the role. You will be expected to respond quickly, understand the level of intent and use good judgement to convert inbound interest into valuable sales conversations, particularly where speed is critical.

You will work closely with Account Managers on account strategy, prospect engagement and opportunity handoff, while partnering with Marketing to make effective use of campaigns, messaging and content.

You will also take responsibility for maintaining accurate and up to date data across your accounts and activity in the CRM, ensuring that Sales and Marketing have reliable information to support effective prospecting, reporting and decision making.

What You'll Do

• Partner closely with Account Managers on account strategy, prospect engagement, pipeline development and qualified opportunity handoff.
• Build and execute outbound campaigns against defined ideal customer profiles, considering law firm size, department and job title.
• Research and prioritise target law firms, accounts and personas, identifying the people and organisations most likely to benefit from BigHand solutions.
• Engage prospects through email, phone, LinkedIn and other appropriate channels, using a structured and consistent approach.
• Respond promptly to inbound interest, particularly where speed of response can influence conversion.
• Research prospects and accounts to personalise messaging and make outreach relevant and valuable.
• Work with Marketing to align outreach with campaigns, timing, messaging and relevant content assets.
• Qualify prospects using a defined qualification process, such as BANT, and ensure qualified opportunities are handed over with clear and useful information, applying the same qualification bar regardless of whether the opportunity comes from a new logo or an existing account.
• Identify cross sell opportunities within existing accounts for additional BigHand products, agreeing target accounts and approach with the relevant Account Manager before outreach, and handing over qualified opportunities for them to progress.
• Monitor outreach performance and refine messaging, sequencing and cadence based on data and results.
• Share market, prospect and customer insight with Sales and Marketing to improve targeting, messaging and campaign effectiveness.
• Maintain accurate and up to date account, contact and activity records in Salesforce, taking responsibility for the quality and accuracy of data across your accounts.
• Log prospecting and engagement activity accurately in Apollo and the CRM.

What We're Looking For

We are looking for someone who is ambitious, driven and motivated by creating new opportunities and developing their sales career. You will be confident engaging with professionals, comfortable with a high level of outbound activity and motivated by achieving results.

You will be curious about the legal sector and the businesses you are targeting, able to quickly understand what matters to law firms and translate that into relevant conversations.

You will be resilient, energetic and proactive, with the organisation and discipline to consistently manage your accounts, activity and follow up. You will also be keen to learn, develop your skills and take the next steps in your sales career.

• 1 or more years of experience in an SDR/MDR/BDR, inside sales or outbound telesales B2B environment.
• Experience targeting law firms or professional services is advantageous.
• Comfortable working within a primarily outbound sales motion while remaining responsive to inbound opportunities.
• Excellent written and verbal communication skills, with the ability to engage prospects clearly and confidently.
• Excellent attention to detail, particularly around data accuracy and CRM hygiene.
• Ambitious, energetic, proactive and goal oriented, with a strong drive to achieve results.
• Strong organisational skills and the ability to manage multiple accounts, activities and priorities effectively.
• Experience using Salesforce, Pardot, Apollo or similar sales and marketing technologies is advantageous.
• Ability to attend the London office twice a week, including Thursdays.

What we offer

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.