Marketing Operations Manager – B2B (Visa Sponsorship Available)

Techwaka; Manchester; On-site; GBP 44,000 - 58,000; Full time

Job summary

Techwaka, a global technology group, seeks a Marketing Operations Manager to enhance marketing team efficiency through automation and reporting. The successful candidate will coordinate campaigns, optimize processes, and leverage data to drive growth within the organization. Ideal for those with a strong B2B marketing background.

Qualifications

• Strong experience in Marketing roles, focusing on Marketing Operations.
• Robust understanding of B2B marketing funnels and campaigns.
• Ability to use data to develop and execute marketing programs.

Responsibilities

• Coordinate inbound marketing campaigns and ensure asset readiness.
• Lead on the Marketing dashboard project to track KPIs.
• Implement and refine marketing processes and automation.

Skills

Data-driven

CRM

Marketing Automation

B2B Marketing

Lead Score Criteria

Job description

£44k - £58k per annum

We’re a fast-moving, global technology group that specialises in taking brands directly to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

About the role:

The Marketing Operations Manager will ensure the marketing team operates efficiently by leveraging automations, reporting & dashboards, coordinating campaigns, attribution, and martech stack. You will work closely with marketing, sales, and data teams to review, recommend and implement best practice processes and procedures.

Role & Responsibilities:

At THG, we encourage and promote growth and exploration within your role and as such, the below list gives only a summary of the role remit:

Campaigns coordination and attribution:

• Work with the marketing and design team to launch inbound marketing campaigns and coordinate their execution, making sure assets are ready and campaigns/content are tracked consistently across channels.
• Constantly refine website forms to support segmentation, tracking, and attribution.
• Lead on marketing attribution best practices across departments to support marketing spend on the right channels.
• Monitor and report on campaign effectiveness and ROAS; making recommendations for future campaigns and initiatives to meet and exceed allocated targets.
• Work with the Performance Marketing team to capture winning assets/messaging and inform the team of plans.

Reporting:

• Lead on the Marketing dashboard project, making sure all channels are tracked and we are seamlessly reporting on marketing KPIs.
• Work with Performance Marketing and CRM teams to monitor the marketing lifecycle, and find opportunities to support overall lead quality and build up conversion rate (lead to deal won).

CRM and Automation:

• Work with the CRM team to ensure our CRM captures the information we need to report on marketing effectiveness and roll out iterations to constantly enhance our activities.
• Work with marketing and sales and lead on the implementation and iteration of our new lead flow, capturing feedback from sales to keep enhancing it.
• Work with sales and marketing to keep refining our lead score criteria ensuring we maximise pipeline opportunities.
• Lead on process automation, making sure we operate at maximum efficiency, delivering the right messages, to the right prospects, at the right time.

Martech integration:

• Lead on our martech stack, making sure tools are correctly implemented and used across teams to generate synergies and build growth and revenue opportunities.
• Act as our marketing tech advocate, spotting tech gaps and proactively uncovering operational opportunities, building use cases, when needed, to implement new tools.

Requirements:

• Strong experience in Marketing roles, with a focus on Marketing Operations.
• Robust understanding of B2B marketing funnels and marketing campaigns.
• Able to demonstrate your ability to use data and insights to develop and execute marketing programs.
• Data-driven with a strong understanding of CRM, marketing automation, and pipeline management.
• B2B Marketing experience.
• Genuine interest in all things martech and processes.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volume of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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