Marketing Operations Manager, Amazon Transportation Services

ENGINEERINGUK; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Manager where you'll lead innovative marketing strategies and optimize customer experiences. In this dynamic role, you will manage the marketing technology ecosystem, develop tools for marketing attribution, and collaborate with cross-functional teams to enhance lead conversion processes. Your insights will drive strategic decisions and improve overall marketing effectiveness. This is an exciting opportunity to make a significant impact in a diverse and inclusive environment that values innovation and customer satisfaction.

Qualifications

• Experience in building and scaling marketing campaigns from concept to completion.
• Proficient in using data and metrics for impact measurement and improvements.

Responsibilities

• Manage the marketing technology ecosystem and collaborate with tech teams.
• Create and manage marketing lifecycle programs to enhance customer engagement.

Skills

Marketing Operations

Data Analysis

Cross-functional Program Management

Lead Conversion

A/B Testing

Education

Relevant professional marketing experience

Tools

Adobe Analytics

Marketo

Salesforce

Tableau

Job description

Marketing Operations Manager, Amazon Transportation Services

Sector: Marketing, Advertising and PR, Operations and Facilities Management
Contract Type: Permanent
Hours: Full Time

DESCRIPTION
At Amazon, we're working to be the most customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how we fulfill and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost-effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best-in-class service levels through the introduction of pioneering new products and services in the last-mile delivery space. Come join the team and help us make history!

Key job responsibilities

1. Manage overall marketing technology ecosystem (platforms, systems, tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required.
2. Create a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages, from Lead to Onboarded stage, to attrited stage.
3. Manage lead capturing and lead conversion tools like Adobe Analytics, Marketo, and Salesforce.
4. Create, manage, and influence MarTech product roadmap and strategy.
5. Develop tools and capabilities to enable full funnel marketing attribution.
6. Coordinate with a team of software developers to develop and manage website backend.
7. Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool.
8. Measure the effectiveness of user journey and marketing campaigns utilizing A/B testing, web analytics, and CRM software.
9. Build, maintain, and optimize the marketing technology stack that improves and scales overall marketing function effectiveness, performance, and user journey.
10. Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
11. Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs.

A day in the life
Imagine starting your day by tackling a complex problem and turning it into a simple, automated solution. You'll brainstorm big ideas, then dive deep into the details to bring them to life. Your day might include optimizing website performance, managing marketing measurement and automation tools, and collaborating with product teams to shape roadmaps. You'll analyze data, quantify business impact, and use your insights to drive strategic decisions. Whether influencing stakeholders or fine-tuning technical solutions, every day is an opportunity to innovate, simplify, and create meaningful impact.

About the team
Amazon couldn't deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.

BASIC QUALIFICATIONS

• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to measure impact and determine improvements.
• Relevant professional non-internship marketing experience, exposed to marketing operations.

PREFERRED QUALIFICATIONS

• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience with Sales/Product Integrations and Salesforce reports.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.