Marketing Operations Manager

ZipRecruiter; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading AI-powered B2B SaaS company seeks a Marketing Operations Manager to streamline their marketing systems. This role involves managing the MarTech stack, creating workflows for lead nurturing, and collaborating across teams to enhance campaign performance. The position offers flexible working with a London office and opportunities for professional growth in a dynamic environment.

Qualifications

• 3–5 years’ experience in Marketing or Revenue Operations within B2B SaaS.
• Strong hands-on experience with Marketo, Salesforce, WordPress.
• Proven success in creating lead lifecycle strategies and automation workflows.

Responsibilities

• Manage and improve MarTech stack for seamless campaign execution.
• Create automated workflows for lead capture and nurturing.
• Build dashboards to reveal campaign performance metrics.

Skills

Analytical skills

Lead lifecycle strategies

Collaboration

Tools

Marketo

Salesforce

WordPress

Qualified

Make

Zapier

Job description

Job Description

Marketing Operations Manager – AI-Powered B2B SaaS

Propel is partnering with an AI-driven platform transforming how global finance teams handle document processing. By automating complex data workflows, they help businesses save time and increase accuracy. As they scale rapidly, they need a Marketing Operations Manager to build, streamline and grow the systems that fuel demand , campaign success and revenue insights.

What you’ll be doing:

• Manage and improve the entire MarTech stack—Marketo, Salesforce, Qualified—making sure everything works smoothly together and campaigns run flawlessly
• Create and optimise automated workflows for lead capture, enrichment, routing and nurturing to deliver personalised experiences at scale
• Develop and maintain lead scoring models to identify high-potential prospects and accelerate pipeline growth
• Support WordPress site operations alongside content and web teams to ensure top performance
• Explore and implement AI tools for smarter segmentation and automation
• Equip marketing teams with tools, processes and training to run scalable campaigns
• Align sales and marketing workflows to ensure fast lead handoffs and accurate reporting
• Build dashboards and reports that reveal campaign performance and marketing’s impact on revenue
• Collaborate closely with RevOps, Demand Gen and Product Marketing to maximise results

What they’re looking for:

• 3–5 years’ experience in Marketing or Revenue Operations within fast-growing B2B SaaS
• Strong hands-on experience with Marketo, Salesforce, WordPress and conversational marketing platforms like Qualified
• Proven success creating lead lifecycle strategies, scoring models and automation workflows
• Excellent analytical skills and knowledge of GDPR and CCPA compliance
• Familiarity with automation tools such as Make or Zapier
• A collaborative attitude, comfortable working across Sales, Demand Gen and other teams

Location: Flexible with a London office, most of the team come in one day a week | Occasional travel outside of the UK.

Ready to build the marketing engine powering a rapidly growing AI SaaS business? Let’s talk.

Marketing Operations Manager – AI-Powered B2B SaaS