Marketing Operations Lead — Pardot + Salesforce

Comoro Ltd; Harrow; On-site; GBP 55,000 - 75,000; Full time

Job summary

Comoro Ltd in the United Kingdom is seeking an experienced Marketing Operations Manager to own the end-to-end automation and data integrity across Pardot, Salesforce and connected tools. You will work at the intersection of marketing, sales and technology to ensure a reliable single source of truth and drive demand gen.

You will partner with the GTM sales team, manage lead scoring and nurture programmes, and maintain data hygiene and integration across systems while ensuring compliance with UK

Qualifications

• Significant experience in marketing operations, marketing automation or CRM-focused marketing.
• Hands-on Pardot experience is essential.
• Experience with Salesforce CRM and Pardot integration.

Responsibilities

• Own and continuously improve automated nurture programmes across the prospect and customer lifecycle.
• Design, build and refine lead scoring and grading models with Sales to identify Sales Ready Leads.
• Manage data flow between Pardot, Salesforce and marketing/sales tools and ensure data hygiene.
• Collaborate with GTM Sales to align on lead definitions, hand-off processes and funnel reporting.
• Maintain CRM/marketing automation architecture and partner with Salesforce Coordinator on enhancements.
• Embed best-practice automation across campaigns, content and events.
• Build reporting dashboards on nurture performance and MQL-to-SQL conversion.
• Ensure UK GDPR and PECR compliance across communications.
• Identify opportunities to add automation, personalization and segmentation to improve quality and conversion.
• Provide training and support on Pardot for the marketing team.

Skills

Salesforce

Pardot

Lead Scoring

Data Hygiene

Marketing Automation

CRM Integration

Stakeholder Management

Campaign Reporting

Communication

Education

Degree or equivalent

Tools

Sales Cloud

Engagement Studio

CRM Tools

Job description

Comoro Ltd in the United Kingdom is seeking an experienced Marketing Operations Manager to own the end-to-end automation and data integrity across Pardot, Salesforce and connected tools. You will work at the intersection of marketing, sales and technology to ensure a reliable single source of truth and drive demand gen.

You will partner with the GTM sales team, manage lead scoring and nurture programmes, and maintain data hygiene and integration across systems while ensuring compliance with UK