Marketing Operations Director

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Operations Director to spearhead marketing initiatives and optimize operations. This role is crucial for building a robust marketing operations engine that drives pipeline creation and supports strategic business objectives. The ideal candidate will leverage their extensive experience in marketing operations, particularly within the SaaS sector, to lead cross-functional teams, manage technology stacks, and ensure data integrity. If you're passionate about making a significant impact through strategic marketing efforts, this opportunity is perfect for you.

Qualifications

• 10+ years in marketing operations with leadership experience, ideally in SaaS.
• Strong analytical skills and proficiency with data analysis tools.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Streamline workflows to enhance efficiency and productivity.

Skills

Marketing Operations

Data Analysis

Leadership

Stakeholder Management

Project Management

Tools

Salesforce

Pardot

Outreach

6Sense

Job description

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About the Role

Siteimprove is seeking a dynamic Marketing Operations Director to lead our marketing efforts, build our marketing operations engine, and drive pipeline creation. This role involves shaping the future of our organization through strategic initiatives, process optimization, and innovative solutions to support marketing objectives.

Responsibilities

1. Strategic Planning: Develop and execute marketing strategies aligned with business goals.
2. Process Optimization: Streamline workflows to enhance efficiency and productivity.
3. Technology Management: Manage marketing technology stack, including CRM, automation, and analytics tools.
4. Data Analysis: Use analytics to monitor performance and provide insights for improvement.
5. Data Strategy: Ensure data quality, accuracy, and compliance across sources.
6. Lead Management: Implement lead scoring, nurturing, and hand-off processes to sales.
7. Sales Collaboration: Coordinate with sales on prospecting days and campaigns.
8. Cross-functional Collaboration: Work with sales, finance, and product teams.
9. Budget and Vendor Management: Oversee budgets and manage external relationships.
10. Compliance: Ensure activities meet regulatory standards and mitigate risks.
11. Continuous Learning: Stay updated on industry trends and technologies.

Qualifications

• 10+ years in marketing operations or related roles, with leadership experience, ideally in SaaS.
• Strong analytical skills and proficiency with data analysis tools.
• Deep knowledge of marketing platforms like Salesforce, Pardot, Outreach, 6Sense, etc.
• Excellent communication and stakeholder management skills.
• Proven results in driving business impact through marketing operations.
• Ability to manage multiple projects and deadlines effectively.

Note: Base pay varies based on qualifications, market, and operational needs.