Marketing Operations Director

Bdo; Camden Town; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading accountancy and advisory firm in Camden Town seeks a Marketing Operations Manager to define marketing strategy, lead a high-performing team, and manage budget performance to drive growth. This role combines analytical skills and strong leadership presence within a collaborative and people-centred culture, supporting targeted marketing projects and initiatives.

Benefits

Agile working framework

Collaborative workspaces

Career development programs

Qualifications

• Extensive proven experience in marketing operations, with experience in a management role.
• Strong analytical, organisational, and project management skills.
• Proven track record of managing large budgets.

Responsibilities

• Define and implement a comprehensive marketing operations vision.
• Collaborate with budget owners to manage and administer the marketing budget.
• Lead and develop a high-performing marketing operations team.

Skills

Analytical skills

Project management

Communication

Leadership

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Marketing analytics tools

Job description

Overview

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.

Responsibilities

• Marketing Strategy & Vision: Define and implement a comprehensive marketing operations vision and strategy supporting MSC's overall strategy, to drive intelligent decision-making through precise data analysis.
• Budget & Financial Management: Collaborate with budget owners to develop, manage, and administer the marketing budget, ensuring proper cost tracking and accountability. Partner with analytics teams to report on marketing performance metrics, including customer lifetime value and acquisition cost, and provide insights for data-driven strategy.
• Data Analysis & Marketing Performance: Take the lead to build the necessary infrastructure to allow tracking and reporting of marketing funnels, including key metrics such as volume, conversion rates, and value, with segmentation by sector, stream, geography, and persona. Collaborate with the national streams marketing teams to leverage engagement data for more effective marketing strategies.
• Team Leadership & Development: Build, lead, and develop a high-performing marketing operations and delivery team by providing coaching, development opportunities, and filling talent gaps where needed. Ensure that policies, procedures, and processes are clearly defined, documented, and adhered to, promoting operational efficiency and data accuracy.
• Technology Management: Own the marketing technology stack, ensuring it is maintained, optimised, and customised for users. Identify opportunities to simplify and improve systems and processes, avoiding unnecessary complexity and customisation.
• Project & Campaign Coordination: Line management of Head of Marketing Engagement, with subsequent oversight of team delivering on projects and integrated marketing campaigns from planning to execution and post-campaign analysis. Line of sight to ensure infrastructure and operational marketing projects – such as improved reporting or investment in martech stack – are executed efficiently and align with the strategic goals of the PMDs and Streams.
• Stakeholder & Vendor Relationship Management: Regularly engage stakeholders across MSC, streams, PMDs, and external vendors to align on marketing performance and strategies. Manage external partnerships, where necessary, and negotiate contracts with vendors to optimise marketing resources.
• Risk & Compliance Management: Ensure compliance with relevant regulatory requirements and industry standards, proactively identifying and mitigating operational risks.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Extensive proven experience in marketing operations, with experience in a management role.
• Expertise in marketing technology, including designing and managing a marketing technology stack.
• Strong analytical, organisational, and project management skills.
• Proven track record of managing large budgets and driving data-driven marketing decisions.
• Excellent communication skills, both verbal and written, with the ability to influence cross-functional teams and senior leadership.
• Ability to multitask, prioritise, and thrive in a fast-paced environment.
• Experience with enterprise software, SaaS, and knowledge of GDPR and related regulations is a plus.
• Strategic and analytical mindset with attention to detail.
• Strong leadership presence with experience managing and developing high-performance teams.
• Proficiency in MS Office and marketing analytics tools.
• Ability to manage relationships with external partners and vendors.

Culture & Next Steps

You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to the business. We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

About BDO

We are an accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with the companies that are Britain's economic engine — ambitious, entrepreneurially-spirited and high-growth businesses — and directly advise the owners and management teams that lead them. At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. We’re in it together. Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs. Our agile working framework helps us stay connected so teams can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.