Marketing Officer (Single Gifts)

The Guide Dogs for the Blind Association; Reading; On-site; GBP 28,000 - 38,000; Full time

Job summary

A leading charity is looking for a Marketing Officer (Single Gifts) to manage impactful fundraising campaigns. You will oversee campaign delivery, ensuring deadlines are met and budgets adhered to, while working with diverse teams. Experience in direct marketing and strong organisational skills are essential for this mid-senior level role. Join us to make a meaningful difference for those living with sight loss.

Benefits

Flexible benefits package

Generous holiday allowance

Matched contributory pension scheme

Qualifications

• Experience in direct marketing is essential.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) required.
• Strong understanding of campaign management.

Responsibilities

• Manage delivery of campaigns across multiple channels.
• Conduct post-campaign reviews and present reports.
• Collaborate with internal teams and external suppliers.

Skills

Organisational skills

Campaign management

Direct marketing

Analytical mindset

Tools

Microsoft Office

Job description

Join to apply for the Marketing Officer (Single Gifts) role at The Guide Dogs for the Blind Association

Join to apply for the Marketing Officer (Single Gifts) role at The Guide Dogs for the Blind Association

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The Guide Dogs for the Blind Association provided pay range

This range is provided by The Guide Dogs for the Blind Association. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The Marketing Officer (Single Gifts), known at Guide Dogs as a Single Gifts Campaign Officer helps people with sight loss to live the life they choose by delivering impactful campaigns ranging from Cash Appeals and Raffles to Mid-Value. You’ll manage all aspects of campaign delivery, across multiple channels, ensuring everything runs smoothly, on time, and within budget, while maximising response and value.

You’ll oversee both acquisition and retention campaigns, providing clear briefs for creative, data, and supporter care teams. Your strong organisational and campaign planning skills will be key in ensuring stakeholder communication is seamless and campaign deadlines and approval processes are followed. You’ll also manage non-campaign projects, driving successful stewardship and retention activities.

Your analytical mindset will help you conduct post-campaign reviews, producing insightful reports and recommendations for improvement. Working with suppliers and internal teams, you'll ensure high-quality delivery while staying within budget. By collaborating with the Online team, you’ll help integrate digital elements into campaigns, keeping content fresh and relevant.

To succeed in this role, you’ll need experience in direct marketing, excellent organisational skills, and a strong understanding of campaign management. Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint, is essential, as is the ability to work effectively with both internal teams and external suppliers. Experience in the charity sector and familiarity with key regulations would be a bonus.

If you’re passionate about making a difference and want to contribute to life-changing campaigns, we’d love to hear from you.

For this role you'll be working 35 hours per week, worked 9am - 5pm, Monday to Friday. We are looking for you to attend the office at least 2 days per week including each Thursday for a team day.

No two people with sight loss are the same, and none of our people are either. So, we are proud to offer a range of person-centred benefits that can support each member of staff in ways that really mean something to them – and show them how much they mean to us. We offer a flexible benefits package, discounts and cashback scheme, a generous holiday allowance and matched contributory pension scheme to care for our people.

How to apply

When you are ready to apply, submit an online application form via this page.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [e-mail].

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.

If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page

Our Commitment to Diversity and Inclusion

Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.

As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.

If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

Safeguarding

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Non-profit Organizations

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