Marketing Officer, Commercial Marketing

Victoria and Albert Museum; England; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

29 days of annual leave

5.5% employee pension contribution

Life assurance scheme

Family-friendly policies

Free entrance to major museums

Discounts at major retailers

Discount platform

Job summary

A prestigious cultural institution in the UK is seeking a Marketing Officer to join their Commercial Marketing team. This role is essential for delivering marketing campaigns aimed at enhancing their commercial offerings, which include retail and publishing. The successful candidate will have demonstrable experience in campaign planning, digital marketing, and excellent communication skills. They will also work closely with design teams to create promotional materials and analyze campaign performance. This position offers competitive benefits including 29 days of holiday and significant employer pension contributions.

Qualifications

• Experience in digital marketing, specifically in campaign planning.
• Excellent written English and content development skills.
• Ability to adapt communication styles for diverse groups.
• Familiar with digital campaign reporting and using data to improve effectiveness.
• Curious, culturally engaged; up to date with trends in marketing, digital, retail and cultural spaces.
• Desirable: experience in membership propositions, e-commerce, arts, culture, publishing, retail or learning markets.
• Excellent written English and numerate; able to manage budgets and plans.

Responsibilities

• Implement marketing campaigns and asset development.
• Provide strategic support for commercial growth.
• Analyze data for reporting and campaign improvement.
• Analyse data, prepare reports and inform decision making.
• Coordinate email marketing and newsletters to drive engagement and revenue.
• Collaborate with internal teams and external partners across departments.

Skills

Campaign planning

Digital marketing

Copywriting

Data analysis

Social media

Creativity

Interpersonal communication

Google Analytics

Tools

MS Office

Google Analytics

Job description

Marketing Officer, Commercial Marketing

Position with the Commercial Marketing team at Victoria and Albert Museum.

Base pay range

This range is provided by Victoria and Albert Museum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

The Role

This role will be an integral part of the Commercial Marketing team with a focus on delivering campaigns for the V&A’s commercial offer, this includes membership, V&A Academy, retail and publishing. These revenue‑generating areas help to fund our program and collections, with 100% of profits returned to the V&A.

Working closely with the Commercial Marketing Manager, you will be involved in the ideation and delivery of marketing campaigns designed to grow our commercial offer. Supporting the growth of a range of products including V&A Retail, V&A Academy, and V&A Publishing. Collaborating with internal and external partners to ensure the seamless development and execution of promotional assets and activity across owned and paid channels.

What will you be doing?

1. Campaign delivery and implementation
2. Strategic Support
3. Asset Development and Coordination
4. Data Analysis & Reporting
5. Email Marketing & Newsletter Coordination
6. Marketing Ambassador and Cross-Department Collaboration

Who are we looking for?

• Demonstrable marketing experience with campaign planning skills and specifically experience of digital marketing, paid digital campaigns and social media.
• Excellent copywriting, editing and proof-reading skills. Keen eye for detail and aptitude for developing content tailored for specific audiences.
• Experience of working with design teams and agencies to produce marketing materials and production plans (from print to digital display and social assets), making best use of available resources.
• Familiar with the basics of digital campaign reporting, able to use data and insight to make decisions and improve effectiveness.
• Curious and culturally engaged, and up to date with trends and developments in the marketing, digital, retail and cultural spaces.
• Desirable: Experience in membership propositions, e-commerce, arts, culture, publishing, retail or learning markets.
• Excellent standard of written English and highly numerate with the ability to analyse data and financial inputs to manage budgets and plans.
• Experience of communicating clearly, with the ability to adapt your communication style for different groups.
• Experience of using MS Office, Google Analytics and other relevant IT systems to an intermediate / advanced level.
• Ability to think creatively and flexibly, working under own initiative to manage high workload and multiple priorities whilst meeting deadlines.
• Shares our Values of Sustainability, Equity, Creativity, Collaboration & Generosity.

What’s in it for you?

• 29 days of holiday + public holidays each year
• 5.5% employee pension contribution, 10% employer pension contribution (post-probation)
• Life assurance scheme (to value of 4 x annual salary)
• Family-friendly policies e.g. enhanced maternity + paid carers leave
• Free sanitary products for all employees across our sites
• Free entrance to many major museums and exhibitions
• Benefits platform offering discounts at major retailers
• and many more

When do applications close?

11 January @ 23:59

Employment type

Contract (13‑month FTC)

Seniority level

Associate

Job function

Marketing and Strategy/Planning