Marketing Manager - WFH

JR United Kingdom; Stoke-on-Trent; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading food manufacturer in the UK is seeking an experienced Marketing Manager to drive brand growth and customer engagement. This home-based role offers the opportunity to develop and execute a comprehensive marketing strategy across both B2B and B2C segments, focusing on brand development and digital marketing initiatives. The ideal candidate will have over 5 years of relevant experience along with strong analytical and communication skills.

Qualifications

• 5+ years of marketing experience in food manufacturing, distribution, or FMCG.
• Experience in brand management and digital trade marketing.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Lead digital marketing activities including SEO, social media, and email marketing.
• Analyse market trends and customer insights to identify growth opportunities.

Skills

Brand management

Digital marketing

Trade marketing

Analytical capability

Communication

Education

Degree in Marketing, Business or related field

Job description

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Our client, a leading food manufacturer and distributor, is seeking an experienced and dynamic Marketing Manager to join their growing team. This is an excellent opportunity for a commercially-minded marketing professional to drive brand growth, customer engagement, and market expansion in a fast-paced sector.

THIS IS A HOME BASED ROLE.

The Role:

The Marketing Manager will be responsible for developing and executing the marketing strategy across multiple channels, supporting both B2B and B2C segments. Working closely with sales, NPD, and senior leadership, the successful candidate will lead brand development, digital marketing, trade marketing, and customer communications to deliver measurable growth.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Manage brand positioning, product launches, and promotional campaigns.
• Lead digital marketing activities including website, SEO, social media, and email marketing.
• Collaborate with sales and account management teams to develop effective trade marketing initiatives.
• Analyse market trends, customer insights, and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high-quality marketing outputs on time and within budget.
• Measure and report on the effectiveness of marketing activities, optimising campaigns to maximise ROI.

The Candidate:

The ideal candidate will bring strong experience in marketing within the food or FMCG sector. They will be commercially astute, creative, and highly organised with a proven ability to deliver effective marketing campaigns that drive business results.

Key Requirements:

• 5+ years of marketing experience, ideally within food manufacturing, distribution, or FMCG.
• Strong experience in brand management, digital marketing, and trade marketing.
• Excellent communication and stakeholder management skills.
• Strong analytical capability and a data-driven approach to decision making.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• A degree in Marketing, Business or related field is preferred.

This is a fantastic opportunity to join a successful and growing business at an exciting time in its development. Competitive salary and benefits are on offer, commensurate with experience.