Marketing Manager, Wayfinder – EMEA/APAC

Sofar Ocean; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A marine technology company is looking for a Marketing Manager to lead initiatives for its Wayfinder platform across EMEA and APAC. The ideal candidate will have extensive marketing experience within the maritime industry, managing events and partnerships while producing impactful content. This is a remote role with travel requirements and offers a chance to make a significant impact in a fast-paced environment.

Qualifications

• 5-7 years of marketing experience, ideally in the maritime/shipping industry.
• Proven track record in running events and partnerships in EMEA/APAC.
• Strong content creation skills across multiple formats.

Responsibilities

• Own the marketing execution for Wayfinder in EMEA and APAC.
• Identify industry events and manage logistics for participation.
• Localize campaigns to resonate with regional markets.

Skills

Marketing experience

Event management

Content creation

Digital marketing tools

Excellent communication

Strong organizational skills

Tools

HubSpot

Webflow

Job description

The Role

Sofar Ocean is seeking a hands-on Marketing Manager to lead marketing initiatives for our Wayfinder voyage optimization platform across EMEA and APAC. This role is ideal for a versatile marketer with maritime industry experience who can operate independently, wear many hats, and thrive in a fast-moving environment.

You will be our point person for all marketing activities in these regions—driving event and partnership strategies, producing content, and amplifying Sofar’s brand among shipping operators, voyage managers, and maritime leaders. This is a fully remote role, but candidates should be comfortable with regional travel for events.

Location: London preferred | Remote-friendly | Open to candidates in other regions
Manager: Head of Marketing & Communications (CA)
Duration: 12-month contract

Impact You’ll Own:

Regional Strategy & Execution

• Own the marketing execution for Wayfinder in EMEA and APAC, aligned with global goals.
• Identify and prioritize industry events, trade shows, and conferences; handle end-to-end planning, logistics, and on-site execution.
  • Evaluate which events are worth attending and define Sofar’s role (speaking, sponsorships, presence).
• Build and manage regional partnerships that expand Sofar’s visibility and credibility.

Content & Campaigns

• Plan, produce, and host webinars tailored to the maritime community.
• Write and edit blog posts, case studies, and thought leadership pieces for the website and regional channels.
• Localize campaigns and messaging to resonate with regional markets.
• Distribute content

Cross-functional Collaboration

• Partner with the global marketing team to adapt and deploy campaigns.
• Work with sales to develop regional collateral and event support.
• Share insights on competitive activity, customer needs, and market dynamics.
• Update Website as needed.

About You

• 5-7 years of marketing experience. Maritime/shipping industry a must.
• Proven track record running events, partnerships, and campaigns in EMEA/APAC.
• Strong content creation skills (blogs, webinars, thought leadership).
• Familiarity with digital marketing tools (HubSpot, Webflow).
• Hands-on, resourceful, and comfortable juggling multiple priorities in a lean environment.
• Excellent communication and organizational skills.
• Willingness to travel (20–30%).

Bonus Points

• Additional language skills relevant to global shipping markets, particularly Japanese, Korean, Greek, Arabic, Spanish, or German.

Sofar's Commitment to Climate Justice

We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.

We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply