Marketing Manager UKI, NetSuite

TN United Kingdom; Reading; On-site; GBP 40,000 - 70,000; Full time

Job description

The job description is quite comprehensive but contains some irrelevant or inconsistent content towards the end, particularly the paragraph about product analysis which does not align with the marketing manager role described earlier. Additionally, the formatting can be improved for better readability and engagement by properly structuring sections and using HTML tags effectively.

Here's a refined version focusing on the marketing manager role, removing the unrelated product analyst paragraph, and enhancing the structure:

Job Description:

NetSuite’s Marketing Team plays a key role in driving growth and is looking for a results-oriented Marketing Manager. This is an excellent opportunity to make an impact in an exciting operation for a fast-growing, high-profile cloud technology vendor and to build a career within one of the world’s most innovative companies. The successful candidate must have a passion to make a difference, be commercially minded, and have a proven track record as a business partner to Sales with a strong understanding of the marketing mix.

The focus will be on volume and velocity through the funnel. You will be responsible for defining and executing all-bound campaigns, combining demand generation and sales activation to contribute to pipeline and ARR growth.

Responsibilities:

Planning and Execution

• Manage the execution of all-bound marketing campaigns targeting specific audiences based on geographic, segment, vertical, and product alignment.
• Utilize the full marketing mix and tactics to generate demand, nurture leads, accelerate deals, and close sales.
• Leverage existing assets, identify content gaps, and propose messaging and asset creation.
• Collaborate with the wider EMEA Marketing team to ensure campaign reach and impact through appropriate channels and sales alignment.
• Optimize campaigns for maximum ROI, focusing on lead volume and velocity.
• Implement nurture programs, retargeting, and ABM tactics to enhance campaign effectiveness.
• Incorporate digital-first strategies to improve campaign efficiency and innovation.

Campaign Analysis and Reporting

• Review campaign performance across channels, provide analysis, and recommend improvements.
• Forecast and monitor key metrics (MQLs, SQLs, pipeline, ARR) and work with teams to meet targets.

Stakeholder Management and Communication

• Develop campaign briefings and support sales and business units.
• Align with sales and marketing stakeholders on priorities.
• Manage relationships with third-party vendors and publishers.

Qualifications & Key Skills:

• Minimum 5 years’ experience in B2B marketing.
• Excellent communication skills; copywriting is a plus.
• Experience with software and technology industries.
• Strong attention to detail, follow-through, and deadline management.
• Data-driven with analytical skills.
• Experience working with diverse teams across geographies and cultures.