Marketing Manager (UK)

Norton Motorcycles; Metropolitan Borough of Solihull; On-site; GBP 50,000 - 70,000; Full time

Job summary

Norton Motorcycles is seeking a Regional Marketing Manager to develop and implement strategies enhancing brand awareness and driving customer engagement. The ideal candidate will bring 8+ years of experience, particularly in the automotive sector, and possess strong analytical and project management skills.

Benefits

Competitive salary package

33 days of holiday

Generous pension scheme

Private medical insurance

Life insurance (4x salary)

Employee assistance programme

Free electric bicycle hire

On-site free parking with charging points

Qualifications

• 8+ years of marketing experience, preferably in the automotive/motorcycle industry.
• Strong understanding of CRM, digital marketing, social media.
• Ability to work cross-functionally and strong project management skills.

Responsibilities

• Develop and execute regional marketing plans.
• Analyze market trends and collaborate with sales teams.
• Manage local advertising and digital marketing efforts.

Skills

Analytical skills

Project management skills

Communication skills

Decision-making skills

Tools

CRM

Digital marketing

Social media

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate and expanding team dedicated to delivering exceptional riding experiences.

Now under new ownership and part of the TVS Motor family, we're entering a new era of global success. Join us in shaping the future of this legendary brand!

At Norton, we value respect, trust, and responsibility. We empower our employees to excel and prioritize personal development, learning, and teaching. When you become part of our team, you'll have opportunities to grow alongside talented and dedicated colleagues.

The Role

Reporting To: Regional Sales Director UK (Dotted Line into the Chief Commercial Officer)

The Regional Marketing Manager will develop and implement regional marketing strategies to enhance brand awareness, drive customer engagement, and support sales growth. The ideal candidate will have a deep understanding of automotive/motorcycle consumer behavior and the competitive landscape, working closely with dealership teams, sales, and corporate marketing to align with business objectives.

Responsibilities

• Develop and execute regional marketing plans to drive brand growth and customer acquisition.
• Analyze market trends, competitor activities, and consumer insights to identify opportunities.
• Collaborate with sales teams to design and implement localized marketing campaigns aligned with Brand HQ guidelines.
• Manage local advertising, promotions, and digital marketing efforts.
• Build relationships with dealership partners to support their marketing initiatives.
• Oversee event sponsorships, trade shows, and community engagement programs.
• Track and report on KPIs to measure campaign success.
• Ensure brand consistency and compliance with marketing guidelines.
• Manage budgets to maximize ROI.
• Partner with external agencies, media, and vendors for marketing execution.

Personal Specification

• 8+ years of marketing experience, preferably in the automotive/motorcycle industry or related sector.
• Experience in regional or multi-location marketing management.
• Strong understanding of CRM, digital marketing, social media, and customer engagement strategies.
• Excellent analytical and decision-making skills.
• Ability to work cross-functionally with sales, corporate teams, and external stakeholders.
• Strong project management skills and multitasking ability.
• Effective communication and presentation skills.
• Willingness to travel as needed.

Rewards of Working for Norton

We offer competitive benefits, including:

• Salary package aligned with your skills and experience
• 33 days of holiday (including Bank Holidays)
• Generous pension scheme with personalized advice
• Private Medical Insurance and Cashback Program
• Life insurance (4x salary)
• Free fruit and WeCare Employee Assistance Programme
• Opportunity to work in an entrepreneurial environment within a well-funded company
• Ideas for Excellence scheme rewarding innovation
• Diverse, international team with inclusive culture
• Employee events, socials, and activities
• Free electric bicycle hire and on-site free parking with charging points

We are committed to continually improving our rewards offering in line with our growth. Join us and experience it firsthand!

Note: We do not accept agency applications.