Marketing Manager - Subs + Events (Retail Sector)

Media IQ Recruitment Ltd; London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading business information company seeks a Marketing Manager to oversee subscription marketing and event management in the B2B retail sector. This role involves creating dynamic campaigns to attract subscribers through innovative content marketing. Join a collaborative environment that values creativity and offers hybrid working with one day in the London office.

Qualifications

• Proven experience in subscription marketing is essential.
• Event marketing experience is desirable but not mandatory.
• Stable career history in related marketing roles.

Responsibilities

• Oversee marketing and campaign management for two subscription-based platforms.
• Develop and implement content marketing strategies aimed at B2B recipients.
• Manage events associated with the marketing platforms effectively.

Skills

Subscription Marketing

Content Marketing

Event Marketing

Stakeholder Management

Campaign Management

Autonomy in Work

Job description

Marketing Manager - Subs + Events (Retail Sector)

Job Sector

Marketing / PR / Product Management

Contract Type

Permanent

Location

London (1 day a week) + Working from Home

UP to £45k basic plus benefits

Job Reference

MediaIQ-mx-2391

Do you have subscription marketing experience?

Like the idea of delivering multiple content marketing campaigns for Data/BI brands within the b2b retail sector?

Looking to join a dynamic, collaborative and entrepreneurial working culture?

If yes, please read on.....

The Company

A global business information, events and media corporation with excellent training and development, a collaborative and entrepreneurial working culture and strong company benefits. They have a number of market leading products spanning marketing, advertising, retail, the creative industry and more.

The Role of Marketing Manager

As Marketing Manager you will be responsible for the marketing and campaign management for 2 subscriptions based data/business intelligence platforms, as well as their associated events. All of which are focused on the retail sector.

You will utilise all manner of marketing channels, with particular emphasis on content marketing via email as well as PR. Most of the marketing will be content rich, utilising small but powerful insights which aim to persuade the b2b recipients to become subscribers to the platforms.....or in the case of the events, persuade them to pay to attend.

Requirements for this Marketing Manager position

Subscriptions marketing experience (must have)

Event marketing experience (desirable)

Experience in content marketing

Experience of marketing multiple campaigns

Stable career history

Enthusiastic, passionate and outgoing

Confident in managing internal stakeholders

Able to work autonomously, confidently driving forward your campaigns

Hybrid working - 1 day a week in the London office

If you think that you could be the Marketing Manager that we are looking for, please apply.