Marketing Manager (Students)

UCAS; Gloucester; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading educational organization in Gloucester is seeking a Marketing Lead to develop strategies for audience engagement. This role involves managing cross-functional teams and executing marketing campaigns aimed at students, parents, and educators. Candidates should have a degree in Marketing and significant experience in B2B or B2C marketing. The organization offers a hybrid work model, competitive salary, and excellent employee benefits.

Benefits

Hybrid working model

30 days annual leave

Wellbeing support through Perkbox

Onsite subsidised gym and café

Qualifications

• Educated to degree level or equivalent in a Marketing discipline.
• Significant experience in B2B or B2C marketing.
• Extensive digital campaign management experience.

Responsibilities

• Lead the marketing for key audiences, building engagement.
• Develop customer acquisition and retention strategies.
• Manage marketing campaigns for acquisition and lead generation.

Skills

B2B or B2C marketing

Digital campaign management

Project management

Strong communication skills

Creative thinking

Education

Degree level or equivalent in Marketing

Job description

Overview

UCAS is at the heart of connecting people to higher education. UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers. We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit Description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit incorporates the following functions:

• UCAS Media education and industry Sales
• Education and Industry Marketing
• Digital Marketing Operations
• Events
• Partnerships
• Apprenticeships
• Public Affairs, Press and Communications
• Insights

The business unit delivers against the objectives of UCAS charity and operates UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, the objective is to provide everyone with information, advice and guidance to make informed decisions on their next steps. This is delivered via our media ecosystem, which consists of information, advice and guidance on ucas.com, social media across various channels, email, live events and webinars. For UCAS Media, the objective is to generate revenue through paid collaborations with higher education providers and commercial brands seeking to reach students. All brands using our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and fund charitable objectives, such as the recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About The Role

35.00 contractual hours.

This post holder leads the marketing for one of UCAS’s key audiences (students, parents, teachers, providers, employers, industry/commercial). You will build the audience and support their journey with UCAS, work to milestones in the cycle, launch new products and drive traffic to the UCAS estate. You will collaborate with a cross-functional team across Content, Sales, Product, Operations, Events and more, taking responsibility for the audience marketing strategy from start to finish.

Key accountabilities

• Work with events, content, operations and sales teams to drive value for customers, establishing engagement and growth strategies.
• Develop a structured customer acquisition and retention strategy to optimise engagement.
• Project manage on- and offline marketing campaigns for acquisition and lead generation, supporting project targets.
• Define and lead the development of the UCAS B2C brand/product story and proposition, bringing it to life through engaging content.
• Manage the development of all marketing activity through creative and design teams, acting as the primary liaison with internal clients and external agencies as required.

For Full Job Description, please see Role Profile attached.

Skills, qualifications, and experience

• Educated to degree level or equivalent in a Marketing discipline or demonstrated equivalent work experience.
• Significant experience in B2B or B2C marketing with an in-depth understanding of the education or youth market segment.
• Extensive digital campaign management and measurement experience.
• Detailed knowledge in aligning content and marketing activity.
• Ability to manage multiple projects under tight deadlines in a fast-paced environment.
• Strong communication skills with the ability to influence internal and external stakeholders.
• Proven track record of delivering results and excellent project management skills.
• Experience in building and nurturing internal and external relationships.
• Experience leading or managing a team.
• Creative thinker who can also implement outcomes.

Package

Up to £40,000

• Purpose-driven work in a charity-led organisation connecting people to education and opportunity
• Internal training, mentoring, and access to industry-recognised certifications through our development academies
• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
• Everyday wellbeing support through Perkbox, offering discounts and wellness tools
• Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
• Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
• Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don’t necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [e-mail]