Marketing Manager – Strategic Partnerships

Pearson; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Job summary

A leading company in education is looking for a Marketing Manager to lead global strategies and engage key stakeholders. This role will develop messaging and campaigns while collaborating with regional teams. The ideal candidate will have experience in B2B environments and a passion for the educational sector.

Qualifications

• Experience engaging senior stakeholders in B2B or public sector environments.
• Ability to balance high-level strategy with hands-on execution.

Responsibilities

• Develop and lead global marketing strategies for higher education.
• Own narrative for Pearson's higher education offerings.
• Measure and report on marketing effectiveness.

Skills

Strategic marketing

Stakeholder engagement

Collaboration

Messaging and positioning

Job description

Marketing Manager - Strategic Partnerships

Team: Global Marketing - Higher Education

Location: Remote, with occasional travel

Reports to: Head of Global Marketing Strategy

The Role

We're looking for a strategic, confident Marketing Manager to join our global team and lead marketing efforts that engage university leadership, educational partners, and government stakeholders.

This role is central to how we move up the value chain - shifting from product-level conversations to institution-wide and government-level partnerships. You'll help raise awareness, build credibility, and support strategic deals by positioning Pearson's full higher education portfolio in a way that resonates with senior decision-makers.

You'll develop global strategies, messaging, and campaigns - then work closely with regional marketing teams to ensure they're executed effectively on the ground.

Key Responsibilities

Develop and lead global marketing strategies that position Pearson as a trusted partner to governments, university leaders, and strategic education initiatives

Own and evolve the narrative for our pan-Pearson higher education offering, tailored to institutional and public-sector needs

Utilise and influence thought leadership (developed by our Centres of Excellence) to support global campaigns and ensure alignment with partner priorities

Provide messaging frameworks, toolkits, and strategic guidance to enable geo marketing teams to deliver locally

Support business development by aligning marketing with major proposals, tenders, and partnership opportunities

Partner with the Events team to shape the global events calendar and deliver high-impact activities for senior audiences

Collaborate with government engagement teams, partnership leads, product marketing, and regional stakeholders to ensure consistency and strategic alignment

Measure and report on marketing effectiveness across brand awareness, stakeholder engagement, and commercial influence

What We're Looking For

A strategic marketer with experience engaging senior stakeholders in B2B, education, or public sector environments

Skilled in messaging, positioning, and creating marketing that can scale globally and adapt locally

Strong collaborator, confident working across a matrixed organisation and building alignment between global and regional teams

Able to balance high-level strategy with hands-on delivery and practical execution

Passionate about the role of education and the power of partnerships to drive positive change

1160397

Job: Marketing

Job Family: GO\TO\MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL\_TIME

Req ID: 20305

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