Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)

Abbott Laboratories; Maidenhead; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in diagnostics is seeking a Marketing Manager for their Maidenhead office. This role involves developing strategic marketing campaigns, engaging with customers, and collaborating with sales teams to grow the Cardiometabolic portfolio across SouthWest Europe and LAC regions. The ideal candidate will have a strong background in sales and marketing, particularly within the pharmacy channel, and possess excellent analytical and creative skills.

Benefits

Competitive benefits package

Excellent salaries

Leading pension scheme

Private healthcare

Life assurance

Flexible benefits

Qualifications

• Experience in the pharmacy channel.
• Previous sales and marketing experience.
• Knowledge of diagnostic point-of-care products.

Responsibilities

• Develop targeted marketing campaigns for the pharmacy channel.
• Provide forecasts and business reports to management.
• Plan and execute strategic programs for product launches.

Skills

Analytical

Creative Thinking

People Management

Education

Bachelor’s degree in science or business-related field

MBA or master’s degree

Job description

Bring your passion, ideas and purpose to life in a company that can truly help you achieve your full potential.

Abbott Rapid Diagnostics (ARDx) is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing which provides important information for treatment and management of diseases and other conditions.

The Opportunity

Cardiometabolic and Informatics (CMI), part of ARDx business, are recruiting for a Marketing Manager based in Abbott’s Maidenhead office, who will support SouthWest Europe and LAC regions.

This is a new position, which requires up to 30% travel across the regions.

As a Marketing Manager, you will be responsible for growing the Cardiometabolic portfolio in the respective region. This involves developing strategic market approaches, engaging with customers, and lead generation in collaboration with sales teams. The role requires building key relationships with healthcare stakeholders and strategic partners to identify opportunities and fulfill needs aligned with Abbott’s technologies and capabilities.

Key responsibilities include:

1. Develop targeted marketing campaigns for the pharmacy channel.
2. Understand local market dynamics, customer needs, health economic factors including reimbursement, and competitor strategies to develop and execute annual strategic business plans.
3. Provide forecasts, business reports, and relevant information to regional/divisional management.
4. Collaborate with local opinion leaders to influence market adoption of reimbursement policies.
5. Monitor local competitor activities regularly.
6. Plan and execute strategic programs for product launches to meet sales and profit targets.
7. Organize and participate in congresses, workshops, and scientific events.
8. Support strategic planning by analyzing data to inform strategies and align organizational priorities.

Required Qualifications and Skills

1. Bachelor’s degree in science or business-related field.
2. MBA or master’s degree preferred.
3. Experience in the pharmacy channel.
4. Previous sales and marketing experience.
5. Spanish language skills are a plus.
6. Experience in the medical device industry, preferably in a matrix organization.
7. Knowledge of diagnostic point-of-care products and their role in healthcare.
8. Business planning and project management skills.
9. Analytical, creative, and operational marketing skills.
10. Understanding of sales environments in Europe, Latin America, and Canada.
11. Creative thinking and change management abilities.
12. People management and coaching skills.

We offer a competitive benefits package including excellent salaries, a leading pension scheme, private healthcare, life assurance, and flexible benefits.

Abbott is committed to health and innovation. Join us to shape your career and the future of healthcare.

With a global presence in over 160 countries, we create solutions across diagnostics, devices, nutrition, and reformulations to improve lives worldwide.