Marketing Manager - RG Live

Sony Music; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global entertainment company in Greater London is looking for a Marketing Manager to develop impactful marketing campaigns for concerts and events. The ideal candidate will have experience in live entertainment, strong media buying, and exceptional communication skills. Responsibilities include managing budgets, collaborating with internal teams, and analyzing market performance. You'll work in a vibrant environment with great benefits and opportunities for professional growth. Passion for music and live events is essential.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Music industry perks

Qualifications

• Proven experience as a Marketing Manager in a live entertainment company.
• Experience with media buying.
• Strong communication and organizational skills in a fast-paced environment.
• Excellent attention to detail.
• Knowledge of social media and online marketing strategies.
• Proficient in Adobe Creative Suite and MS Office.

Responsibilities

• Develop and execute marketing and promotional plans.
• Manage and allocate marketing budgets effectively.
• Collaborate with Social Media team to create engaging content.
• Monitor ticket sales and adjust marketing strategies.
• Oversee publicity and coordinate artist promotions.
• Pitch promotions to media outlets and negotiate contracts.
• Create graphics for various marketing materials.
• Report to the Head of Marketing and oversee interns.

Skills

Marketing management experience

Media buying

Communication skills

Organisational skills

Attention to detail

Social media knowledge

Creative Suite proficiency

Live entertainment knowledge

Passion for music and live events

Tools

Creative Suite

MS Office

Job description

RG Live is a wholly owned division of Sony Music Masterworks and widely recognised as being at the forefront in its field of entertainment both in the UK and around the world. The marketing team work across all shows & concerts in RG Live's portfolio both in the UK and internationally and play an integral part in supporting the company’s many and varied activities. In addition to the many concerts, tours, Festivals and one-off events, our hugely popular Light Trails have grown significantly in recent years and we are seen as the market leader in this sector.

As the Marketing Manager you will create and develop high‑impact, highly scalable effective marketing campaigns that will reach the correct demographic and target customers appropriate for each show. Managing multiple budgets and agencies, they will develop graphic content and copy used to inform the general public of shows for the purpose of selling tickets. This position will also be responsible for maintaining, tracking and reporting on analysis and spend to make sure funds are allocated correctly across all areas of the marketing budget.

Responsible for demanding revenue targets across everything we do and reaching the widest possible global audience onsite and online, we are an innovative, collaborative and creative team of seven

What you'll do:

• Responsible for development and execution of marketing and promotional plans. Collaborates with the internal teams, stakeholders, agents, and wider marketing support teams (internal and external) to plan and oversee the marketing spend.
• Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated correctly. Prepare advertising settlements for each show.
• Work with our in‑house Social Media team to create content for each show, managing accounts when required. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Monitor international ticket sales and evaluate show performance market‑by‑market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Oversee publicity, advance press interviews, secure and coordinate artist availability for promotions and work with public relations agencies.
• Develop and pitch promotions to media outlets. Negotiate rates and contracts with various media outlets.
• Develop additional marketing opportunities to increase ticket sales when needed, participating in genre‑led and seasonal content capture days and on‑site asset gathering. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team to strategise new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e‑mails.
• Reporting to the Head of Marketing you may be responsible for overseeing interns and assistants, along with other duties fundamental to the department.
• The role covers many international time zones and markets so will require flexibility in working methods and market knowledge

Who you are:

• Demonstrable experience in a previous marketing manager role at a live entertainments company
• Experience with media buying
• Strong communication and organisational skills with evidence of fast‑passed, creative, flexible and multi‑task‑oriented working.
• Excellent attention to detail.
• Knowledge of social media and online marketing initiatives and strategies
• Proficient in Creative Suite and MS Office
• Knowledge of live entertainment industry preferred
• Passion for music & live events

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.