Marketing Manager - Retail Luxury Goods

Up World; England; Hybrid; GBP 50,000; Full time

Job summary

Join a family business renowned for quality and artistry as a Marketing Manager. In this pivotal role, you will develop integrated marketing strategies for two luxury brands, leading efforts in digital and traditional marketing to enhance brand perception and drive customer engagement. Your passion for design and photography will fuel your creative strategies while collaborating with the founders to shape the future of the brands.

Qualifications

• Proven marketing experience with expertise in both digital and traditional channels.
• Strong copywriting skills with an understanding of luxury audiences.
• Self-motivated and organised, with a passion for design and photography.

Responsibilities

• Develop and implement integrated marketing strategies across both brands.
• Drive digital marketing via SEO, email, and online ads.
• Foster relationships with wedding planners and event venues.

Skills

Digital marketing expertise

Traditional marketing skills

Copywriting

Analytical skills

Design passion

Tools

Shopify

Meta Ads

Google Ads

SEO tools

CRM tools

Job description

Join a family business at the forefront of British heritage, renowned for quality, artistry, and craftsmanship. We are seeking a Marketing Manager at a pivotal moment marked by a full rebrand and exciting expansion plans.

This role involves leading the marketing efforts for two beautifully aligned brands:

- A luxury e-commerce brand known for refined photo albums, frames, and personalized gifts.

- A prestigious photography brand celebrated for elegant wedding and family portraits, fine art reproduction, and bespoke framing.

As Marketing Manager, you will influence how both brands are perceived and experienced. You'll collaborate with the founders to translate long-term vision into effective day-to-day strategies.

What you'll do...

Strategy & Leadership

• Develop and implement integrated marketing strategies across both brands
• Harmonise brand communications, customer journeys, and messaging
• Explore growth opportunities in luxury markets
• Manage the marketing budget with a focus on measurable ROI

Brand & Content

• Uphold and enhance each brand’s tone and visual identity
• Lead content creation across print, digital, and social platforms
• Ensure all touchpoints reflect the commitment to quality and artistry

Digital & Ecommerce

• Drive digital marketing via SEO, email, and online ads
• Optimise the online store to boost conversion and retention
• Utilise analytics to inform performance and user experience decisions

Traditional Marketing & Partnerships

• Oversee print marketing assets, including brochures and direct mail
• Foster relationships with wedding planners, event venues, and aligned brands
• Support brand presence at events and curated retail partnerships

Community & Client Engagement

• Develop customer retention strategies
• Initiate loyalty programs and community-building campaigns
• Promote a client-first approach rooted in trust and detail

Who you are...

• Proven experience inmarketing with expertise in both digital and traditional channels
• Proficient in Shopify, Meta Ads, Google Ads, SEO, and CRM tools
• Strong copywriting skills with an understanding of luxury audiences
• Familiarity with analytics and design tools is a plus
• Commercially strategic and creatively driven
• Self-motivated, organised, and collaborative
• Passionate about design and photography

Salary: up to £50,000 DOE
Logistics: Hungerford, Berkshire (hybrid/remote options available for the right candidate)