Marketing Manager - Restaurants

Deliveroo; London; On-site; GBP 30,000 - 60,000; Full time

Job description

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Market Focus:

The U.K. & Ireland serves as our primary and most established market, encompassing commercial, operational, and marketing functions. Our UK&I teams collaborate closely with global functions such as product, technology, and consumer to deliver exceptional results for our customers. We are dedicated to driving long-term brand growth and short-term demand generation, particularly focusing on value within the current macro climate.

Role Overview:

We are seeking a talented marketing professional to join our team in London and play a pivotal role in our Restaurant Marketing Team. In this position, you will report to the Head of Restaurant Marketing and be responsible for developing and executing growth initiatives with exciting national restaurant partners such as GAIL's, Joe & The Juice and Bill's. You will also be responsible for developing and launching marketing strategies and toolkits to service a longer tail of smaller scale, but highly relevant restaurant brands. As the Marketing Lead, you will serve as the primary contact within marketing for these partners, working collaboratively to achieve their objectives and create mutual value. If you are ready to bring your skills to a dynamic and rewarding environment, we would love to hear from you.

Key Responsibilities:

• Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like GAIL's, Joe & The Juice and Bills.
• Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo.
• Developing a marketing strategy, framework and toolkits which will be cascaded to the wider Marketing team to effectively service highly relevant, but smaller scale or regional restaurant partners.
• Support the acquisition of new national restaurant partners by building relevant and impactful launch plans.
• Drive the Restaurant marketing strategy within the Key Account and Mid Market segment at Deliveroo.
• Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness.
• Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations.
• Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR).
• Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app.

Key Competencies:

• Partner or Trade Marketing experience.
• Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
• Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance.
• Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels.
• Skilled in building marketing promotional plans (e.g., % off, Free item, BOGOF) and articulating ROI effectively.
• Excellent relationship building and cross-functional collaboration skills.
• Proficiency in translating complex data and strategies into simple, actionable ideas.
• Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.