Marketing Manager | Psychology & Training

Buscojobs; Greater London; Hybrid; GBP 30,000 - 60,000; Part time

Job description

Marketing Manager | Psychology & Training

The Myers-Briggs Company, publisher of the popular MBTI assessment, helps organisations to improve teamwork, develop leaders, foster diversity and solve their most complex people development challenges.

This is an excellent part-time opportunity for a positive, proactive and team-oriented individual to develop their career in professional B2B marketing, joining the local office of a mission-driven globally renowned organisation.

The role is based in Parkville (Melbourne), Victoria. The Myers-Briggs Company's Australian office offers a hybrid working arrangement. It is expected that the successful applicant would work their hours (negotiable) across 3 days a week, with Wednesdays being a regular office work day.

About the role

The Marketing Manager leads the marketing initiatives for the Asia Pacific region of The Myers-Briggs Company, including providing marketing support to International Partners. The role is primarily responsible for creating high-impact content and marketing campaigns to engage customer and prospect audiences, managing the Australia and Singapore marketing websites and event management.

Primary responsibilities

• Development of product, program and consulting solution marketing campaigns – primarily delivered through digital marketing. Interpret campaign metrics to nurture new prospects and generate leads for the sales team.
• Produce clear and persuasive original content for a wide range of customer-facing marketing collateral including email campaigns, brochures, presentations, websites and social media channels, tailoring messaging to different audiences.
• Management and co-hosting of webinars.
• Manage website content updates through the content management system. Manage website structural improvements through external vendors.
• Manage SEO optimisation sourcing and collaborating with external vendors as needed.
• Support keyword advertising / SEM strategy, collaborating with Global Marketing (US / UK-based) and external vendors.
• Development of opportunities for the company to be represented at conferences and events, including speaking opportunities, sponsorship and exhibition. Management of industry conference and event logistics and attendance to events as and when required.
• In conjunction with the Chief International Markets Officer (AU-based), management of the marketing budget in accordance with the marketing plan.
• Other marketing and administrative tasks as required.

About you

A minimum of 5 years experience in a professional B2B marketing environment.

Strong familiarity with email marketing software (Act-On is desirable), CRM software (SalesForce is desirable), webinar platforms (Zoom is desirable), InDesign and Microsoft Office products.

Tertiary qualifications in marketing, psychology or a related field would be desirable.

Job offer

Competitive remuneration.

Parkville location. Attractive offices and surrounds. Public parking, public transport and cafes nearby.

Flexibility to work from both the office and home.

Join a mission-driven renowned global organisation.

About The Myers-Briggs Company

The Myers-Briggs Company is a Certified B Corporation. For more than 65 years we have been an international leader in assessment development and publishing. With over 35 years of consultancy and training expertise, a global network of offices, partners and certified independent consultants in 115 countries, products in 29 languages, we are a trusted partner for leading private and public sector organisations. The Melbourne office is headquarters for the Asia Pacific region. Our local team is widely recognised for providing exceptional service and support to our clients. As a member of the team, you can expect to work in a collegial and supportive environment where individual talents and contributions of team members are valued. Employees can look forward to personal growth and professional development through their work and exposure to our products.

Learn more about us here :

Applications

This role is only open to individuals seeking direct employment with The Myers-Briggs Company, it is not open to people wishing to engage as an independent contractor or marketing vendor. Only applications submitted through the SEEK platform will be considered. Applications may be addressed to Cameron Nott, Chief International Markets Officer. Please email Cameron () with any questions.