Marketing Manager - Product Marketing (FTC)

Pearson; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a B2B Marketing Manager to join their team, focusing on the Humanities sector. This role will involve strategizing and executing marketing campaigns to engage educators effectively. A results-driven candidate with strong stakeholder management skills will thrive in this environment, which offers flexibility and continuous professional development opportunities.

Qualifications

• Strong campaign leadership and project management skills.
• Ability to analyze and interpret results for marketing campaigns.
• Experience with multi-channel campaign management.

Responsibilities

• Develop and implement customer-focused marketing campaigns.
• Manage end-to-end campaigns including strategy and execution.
• Lead the planning and production of high-quality marketing content.

Skills

Communication

Campaign Management

Project Management

Customer Experience

Strategic Thinking

Networking

Job description

Maternity Cover: B2B Marketing Manager, Humanities - FTC until 31 st January 2026.

Location: Oxford/London/remote

About the role

We are looking for a Marketing Manager to work in our UK Schools Marketing team at Pearson. The role will be responsible for marketing our portfolio of Humanities qualifications and resources to subject teachers and heads of department in schools. Reporting to the Head of Marketing for MFL, English and Humanities, the role will be working closely with our product managers as we develop our offering within a competitive and evolving market. We are looking for someone who is customer focused, commercially-minded, results-driven and able to manage multiple stakeholders and projects.

This is a broad role that requires a hands-on marketer with stakeholder management skills and the ability to project manage marketing campaigns from conception through to completion and evaluation. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices.

Key responsibilities

Campaign strategy and execution

To develop and implement customer-focused marketing campaigns across multiple channels to drive growth and retention business goals and deliver effective ROI.

To define lead journeys for customer segments, and to create lead management and lead nurturing tactics to convert them into qualified leads and purchasers.

To develop Go-to-Market' acquisition marketing plans using internal and external insights.

To manage end-to-end campaigns through all phases of the campaign lifecycle, including strategy, creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc.

Use customer insights, competitor and market share research to inform strategy, GTM plans and campaigns

Marketing Content

Lead the planning, development and production of high-quality marketing content, (sales presentations, website, letters, subject guides, white papers, video, infographics, blogs, podcasts, social posts, PR, events etc.) and for all stages of the customer journey, to maximize campaign effectiveness.

Work closely with the Head of Marketing and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.

Develop messaging frameworks and write engaging copy for campaigns- using customer insights and Pearson brand guidelines.

Stakeholder management

Work with our Product Development and Sales colleagues to develop and deliver marketing campaigns to meet business targets.

Brief internal specialist marketing teams and third parties to successfully deliver campaigns.

Customer Insight

Build a strong level of customer and market insight/understanding in order to inform your strategic decision making and drive effective marketing.

Skills & experience

Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels

Excellent copywriting for marketing channels.

Strong campaign leadership, strategy and project management skills, with experience of strategic thinking and go-to-market development.

A passion for customer experience - analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.

Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, events etc)

Strong organisational skills and the ability to plan and prioritise work effectively

Commerical mindset and results-driven.

Ability to effectively analyse/interpret results for all marketing campaigns.

1155447

Job: Marketing

Job Family: GO\TO\MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL\_TIME

Req ID: 20195

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