Marketing Manager, Premier Customer Engagement (12 months)

NatWest Group; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services company in Manchester seeks a Marketing Manager for Premier Customer Engagement. The role involves developing end-to-end customer marketing strategies and managing engagement campaigns. Ideal candidates will have a strong background in marketing, data analysis, and budget management, as well as excellent communication skills. This is a 12-month contract with a dynamic team offering significant development opportunities.

Qualifications

• Proven track record in developing marketing strategies and campaigns.
• Strong ability to understand customer needs through data.
• Experience in managing budgets for marketing activities.

Responsibilities

• Develop and deliver marketing strategies for customer engagement.
• Manage end-to-end onboarding and engagement campaigns.
• Track campaign performance and manage budgets.

Skills

Marketing strategy development

Data analysis

Cross-channel communication

Budget management

Creative thinking

Job description

Join us as a Marketing Manager, Premier Customer Engagement

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
• You’ll be leading the development of customer marketing and communications activity to support our Marketing strategy
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
• We're offering this role for a period on 12 months

What you'll do

As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider business.

Day-to-day, you’ll be:

• Delivering the end to end onboarding and engagement strategy customer communications for Premier
• Delivering against the brief, at all stages of the campaign
• Distributing and managing the sign off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in marketing, with experience of delivering the end to end engagement strategy and cross-channel customer communications. You'll able to evidence strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

• Experience of working with creative agencies
• Experience working with Data & Analytics and Martech teams
• Budget Management experience
• Excellent attention to detail
• Good communication skills and presentation skills
• Networking and influencing skills with the ability to manage multiple stakeholders