Marketing Manager, Premier Customer Engagement (12 months)

NatWest Group; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services organization is seeking a Marketing Manager for a 12-month contract in Premier Customer Engagement. This role involves developing marketing strategies, managing campaigns, and collaborating with stakeholders. The position offers a unique opportunity to enhance your marketing skills in a fast-paced, hybrid working environment.

Qualifications

• Background in marketing with experience in engagement strategy.
• Ability to analyze data to identify customer needs.
• Experience working with creative agencies and data teams.

Responsibilities

• Deliver end-to-end onboarding and engagement strategy.
• Manage marketing campaign budgets and track performance.
• Develop and deliver marketing strategies to support business priorities.

Skills

Creativity

Communication

Data & Insight Analysis

Stakeholder Management

Budget Management

Job description

Join us as a Marketing Manager, Premier Customer Engagement

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
• You’ll be leading the development of customer marketing and communications activity to support our Marketing strategy
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
• We're offering this role for a period on 12 months

What you'll do

As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider business.

Day-to-day, you’ll be:

• Delivering the end to end onboarding and engagement strategy customer communications for Premier
• Delivering against the brief, at all stages of the campaign
• Distributing and managing the sign off all campaigns
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in marketing, with experience of delivering the end to end engagement strategy and cross-channel customer communications. You'll able to evidence strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a messaging matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

• Experience of working with creative agencies
• Experience working with Data & Analytics and Martech teams
• Budget Management experience
• Excellent attention to detail
• Good communication skills and presentation skills
• Networking and influencing skills with the ability to manage multiple stakeholders

Hours

35

Job Posting Closing Date:

20/07/2025 Ways of Working:Hybrid