Marketing Manager – PPC, Ecommerce & Growth

JR United Kingdom; Birmingham; On-site; GBP 35,000 - 50,000; Full time

Job summary

A fast-growing startup in Birmingham seeks a proactive Marketing Manager skilled in PPC and ecommerce to lead their marketing efforts. This hands-on role allows you to shape the brand and drive significant growth by managing various marketing channels, optimizing campaigns, and utilizing data for informed decisions. Ideal for someone entrepreneurial who thrives in a dynamic environment, this role presents a unique opportunity to make a meaningful impact as the company scales.

Benefits

True ownership of the marketing function

Creative, entrepreneurial environment

Opportunity for career growth

Qualifications

• Proven experience managing and scaling Google Ads and PPC campaigns.
• Strong experience with ecommerce platforms for product listing management.
• Self-motivated and highly organized with an entrepreneurial mindset.

Responsibilities

• Manage paid advertising across Google Ads, Meta Ads, and TikTok Ads.
• Develop PPC strategies to maximize leads and sales focusing on ROAS.
• Analyze performance data and continuously optimize campaigns.

Skills

Google Ads

PPC campaigns

Ecommerce platforms

Social media management

Data analysis

Product photography

Website editing

Entrepreneurial mindset

Tools

Shopify

Amazon

eBay

Etsy

Job description

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Marketing Manager – PPC, Ecommerce & Growth, Birmingham

Client:

Location: Birmingham, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

8

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

We are a fast-growing startup, building something meaningful from the ground up — and we’re looking for a Marketing Manager to take full ownership of our marketing efforts and drive our growth.

This is a startup role: fast-paced, hands-on, and constantly evolving. You will wear multiple hats, have full autonomy to make decisions, and directly shape the future of the brand. If you’re entrepreneurial, creative, and ready to roll up your sleeves, this is your opportunity to make a real impact.

Role Overview

You will be responsible for managing all areas of marketing, including Google Ads, PPC campaigns, product listings, website improvements, product photography, and social media management. Your main focus will be to grow sales, optimise ROAS, and scale our paid advertising across all relevant channels.

Key Responsibilities

• Plan, execute, and manage paid advertising across Google Ads (Search, Display, Shopping), Meta Ads, and TikTok Ads.
• Develop full-funnel PPC strategies to maximise leads and sales, with a sharp focus on ROAS.
• Create and optimise product listings across Shopify, Amazon, eBay, and Etsy.
• Lead ongoing website improvements to enhance user experience and drive conversions (Shopify-based).
• Manage product photography and content creation for advertising, product listings, and social media.
• Grow and manage our organic and paid presence across Instagram, TikTok, and Facebook.
• Analyse performance data, report on KPIs, and continuously optimise campaigns and listings.
• Spot growth opportunities and new marketing channels, and take proactive action without waiting for direction.

Skills and Experience

• Proven experience managing and scaling Google Ads and PPC campaigns.
• Deep understanding of pay-per-click advertising, keyword research, A/B testing, bidding strategies, and how to increase ROAS.
• Strong experience with ecommerce platforms (Shopify, Amazon, eBay, Etsy) and product listing management.
• Confident in website editing and design (preferably Shopify) with a focus on conversion rate optimisation.
• Skilled in product photography and visual content creation for ecommerce and social media.
• Social media management experience across key platforms, both organic and paid.
• Analytical and data-driven approach; confident using data to make decisions and optimise spend.
• Self-motivated, highly organised, and able to work independently.
• Strong entrepreneurial mindset; adaptable, creative, and comfortable in a dynamic startup environment where priorities can shift quickly.

What We Offer

• True ownership of the marketing function — your ideas and execution will drive our growth.
• A creative, entrepreneurial environment where initiative and innovation are valued.
• Real opportunity for career growth as the company scales.