Marketing Manager - Paid Media

Butterworths Limited Company; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in legal and business information seeks a Paid Media Specialist to lead their Paid Media Channel Strategy. This role focuses on campaign optimization across various digital channels, collaborating with cross-functional teams to deliver impactful results.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Life assurance

Competitive contributory pension scheme

Travel Season ticket loan

Maternity, paternity, and shared parental leave

Access to extensive learning and development resources

Employee discounts scheme

Qualifications

• Relevant experience in managing paid media campaigns.
• Strong data-driven analytical skills.
• Proficiency in major paid media tools.

Responsibilities

• Develop and execute paid media strategies across channels.
• Manage vendors and optimize ad budgets.
• Analyze campaign performance data and provide insights.

Skills

Analytical mindset

Project management skills

Communication skills

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

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Position: Paid Media Specialist

As a Paid Media Specialist, you will lead the Paid Media Channel Strategy and focus on performance optimization. You will drive full-funnel media campaigns across search, social, display, and programmatic channels. You will own strategy, execution, and budget optimization while partnering with local marketing, creative, and analytics teams to deliver high-impact, data-driven results.

Responsibilities:

• Develop and execute paid media strategies across various channels, including search, social, display, and programmatic advertising. Manage vendors and consultants for Paid Media.
• Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives.
• Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations.
• Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution.
• Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels.
• Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results.

Requirements:

• Relevant experience in managing successful paid media campaigns across various platforms.
• Strong analytical and data-driven mindset with the ability to interpret and act on campaign insights.
• Proficiency in paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Excellent project management and organizational skills.
• Knowledge of digital marketing principles, including SEO, content marketing, and conversion rate optimization.
• Strong communication and collaboration skills to work effectively with cross-functional teams.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers, and private medical benefits
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Maternity, paternity, and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

About the business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our application process or contacting 1-855-833-5120.

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