Marketing Manager - Nuclear Medicine

ZipRecruiter; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading medical device company in the United Kingdom is seeking an experienced Marketing Manager to spearhead marketing initiatives for their Nuclear Medicine business. The successful candidate will have over five years of marketing experience, specifically in the medical device industry, with a proven ability to launch products and drive brand awareness through data-driven marketing strategies. This role offers the opportunity to work on innovative products that impact patient care.

Qualifications

• 5+ years of experience in marketing, especially in medical device sector.
• Proven track record of successful product launches.
• Strong understanding of FDA regulations and healthcare marketing.

Responsibilities

• Develop comprehensive marketing strategies for product lines.
• Drive brand awareness through multi-channel marketing campaigns.
• Conduct market research to identify opportunities and challenges.

Skills

Leadership skills

Data-driven marketing

Project management

Communication skills

Market analysis

Education

Bachelor’s degree in Marketing or Business

MBA

Tools

Salesforce

Marketing automation tools

Job description

Job DescriptionJob Description

The Marketing Manager will be responsible for executing strategic marketing initiatives to drive brand awareness, product adoption, and revenue growth for our Nuclear Medicine business. The ideal candidate will have experience in the medical device industry with an emphasis in Molecular Imaging, Nuclear Medicine and/or radiopharmaceuticals, strong leadership skills, and a data-driven approach to marketing.

Key Areas of Responsibilities:

Marketing Strategy & Execution

• Develop and implement comprehensive marketing strategies for new and existing product lines
• Identify market trends, customer needs, and competitive landscape to drive product positioning and messaging.
• Enable cross-functional execution of go-to-market plans, including product launches, digital campaigns, and sales enablement initiatives.
• Collaborate with R&D and product management teams to define marketing requirements and value propositions.

Branding & Demand

• Drive brand awareness and demand through multi-channel marketing campaigns (digital, social media, trade shows, webinars, and print).
• Develop content marketing strategies, including white papers, case studies, and thought leadership articles.
• Oversee website optimization, SEO, and digital advertising efforts.

Sales Enablement & Customer Engagement
• Work closely with sales teams to develop marketing materials, sales training tools, and promotional campaigns.
• Develop targeted messaging and collateral to support the sales process.
• Collaborate with clinical marketing team to support customer education initiatives, including webinars, training programs, and key opinion leader (KOL) partnerships.

Market Research & Data Analytics

• Conduct market research to identify opportunities and challenges within the medical device industry.
• Monitor and analyze marketing performance metrics, providing data-driven insights to optimize strategies.
• Manage marketing budgets, ensuring cost-effective campaign execution.

Knowledge, Skills & Abilities:
• Bachelor’s degree in Marketing, Business, or a related field (MBA ).
• 5+ years of experience in marketing, with at least 3 years in the medical device industry (Nuclear Medicine or Radiopharma highly )
• Proven track record of successful product launches and go-to-market strategies in a regulated industry.
• Experience with digital marketing, CRM platforms (e.g., Salesforce), and marketing automation tools.
• Strong understanding of FDA regulations, reimbursement strategies, and healthcare provider marketing.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional verbal and written communication skills.