Marketing Manager - Not For Profit

JR United Kingdom; Maidstone; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading provider of cloud accounting solutions is seeking a Marketing Manager to drive marketing initiatives for their nonprofit sector. This role is crucial for promoting brand awareness and engaging nonprofit organizations, requiring a minimum of 5 years of marketing experience with a strong background in B2B marketing.

Benefits

Competitive salary and benefits package

Professional growth and development opportunities

Collaborative, inclusive work culture

Qualifications

• Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector.
• Proven B2B marketing background with multi-channel campaign experience.
• Strong analytical and data-driven approach.

Responsibilities

• Develop and execute marketing strategy for nonprofit vertical.
• Collaborate on multi-channel lead generation campaigns.
• Track and report on marketing campaign effectiveness.

Skills

Marketing Strategy

Lead Generation

Event Marketing

Content Creation

Performance Analytics

Job description

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Marketing Manager - Not For Profit, maidstone

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Client:

Location:

maidstone, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

8

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Our client is a leading provider of cloud accounting software solutions tailored for mid-market businesses in the UK. Their innovative platform offers robust financial management capabilities, helping organisations drive efficiency, accuracy, and growth across various industries, including the nonprofit sector.

Our client is seeking a highly skilled Marketing Manager to lead marketing efforts for their nonprofit vertical, a key area of growth for the business. This role is instrumental in building brand awareness, driving demand, and engaging nonprofit organisations to position our client as the leading cloud accounting solution for the sector.

The ideal candidate will bring sector-specific expertise and a blend of strategic insight and hands-on marketing experience. You’ll work closely with the CMO and other cross-functional teams to create and execute marketing strategies tailored to the unique needs of the nonprofit sector. While there are no direct reports, you will lead key initiatives and influence internal and external stakeholders.

Key Responsibilities

Marketing Strategy: Develop and execute a tailored marketing strategy for the nonprofit vertical, aligning with our client’s business objectives and revenue goals.

Lead Generation: Collaborate with internal teams to design and run multi-channel lead generation and nurturing campaigns specifically aimed at nonprofit organisations.

Event Marketing: Oversee our client’s participation in industry events such as conferences and webinars, using these platforms to generate high-quality leads and enhance brand visibility.

Content and Communications: Work with content teams to create sector-specific marketing materials, including case studies and thought leadership pieces that resonate with nonprofit challenges.

Partnership Development: Build and maintain strategic partnerships with nonprofit associations and networks, increasing our client’s reach and credibility.

Performance Analytics: Track, measure, and report on the effectiveness of marketing campaigns using RevOps, refining strategies to improve outcomes.

Cross-Functional Leadership: Collaborate with sales, product, and customer success teams to ensure a cohesive go-to-market approach for the nonprofit vertical.

You will need:

Minimum 5 years of marketing experience, including 2+ years within the nonprofit sector

Proven B2B marketing background with experience in multi-channel campaigns and lead generation

Commercially driven with a focus on identifying and leveraging growth opportunities

Ability to lead cross-functional projects and collaborate effectively

Strong analytical and data-driven approach

Established network within the nonprofit industry

Opportunity to play a key role in a rapidly growing organisation with a meaningful mission.

Collaborative, inclusive work culture. Competitive salary and benefits package.Professional growth and development opportunities

If you’re an experienced marketing professional with a passion for the nonprofit sector, this is an exciting opportunity to lead impactful marketing initiatives and contribute to the growth of our client’s business.