Marketing Manager, Measurement & Effectiveness

Aquent GmbH; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Aquent GmbH is seeking a Marketing Manager to lead a vital Measurement & Effectiveness program in a dynamic marketing team. This role emphasizes event strategy and execution, demanding strong B2B marketing experience, autonomy in planning, and collaboration across teams, offering a path to growth in a tech-driven environment.

Benefits

Opportunities for growth and progression

Support for applicants with disabilities

Network with like-minded professionals

Qualifications

• 7-10+ years of B2B marketing experience, ideally with event management.
• Proven ability to lead initiatives independently.
• Experience in fast-paced, tech-focused environments preferred.

Responsibilities

• Own the Measurement & Effectiveness marketing program for 2025–2026.
• Lead planning and execution of a large-scale flagship event in Q1 2026.
• Coordinate with regional marketers and sales teams.

Skills

B2B marketing

Event marketing

Project management

Strategic thinking

Cross-functional team leadership

Job description

Marketing Manager, Measurement & Effectiveness

We are seeking a strategic and execution-driven Marketing Manager to lead a high-impact Measurement & Effectiveness program within a dynamic, cross-functional marketing team. This role is ideal for a self-starter with strong B2B marketing experience, a passion for event strategy and execution, and the ability to operate independently in a fast-paced, tech-driven environment.

Key Responsibilities

• Own the Measurement & Effectiveness marketing program for 2025–2026.
• Analyze market conditions and advertiser data to define the 2026 program strategy.
• Operate with autonomy to develop strategic marketing plans aligned with business goals.
• Collaborate with content partners and digital publications to drive thought leadership.
• Lead planning and execution of a large-scale flagship event in Q1 2026, with planning kicking off in Q4.
• Manage end-to-end event operations, from ideation to delivery.
• Oversee a portfolio of smaller scale events and serve as a project lead for broader initiatives.
• Coordinate across multiple teams including regional marketers, sales, and content teams.

Cross-Functional Leadership

• Act as a marketing lead and key member of a cross-functional project team.
• Partner with marketers across EMEA, sales stakeholders, and operations to ensure alignment and delivery.
• Drive collaboration, communication, and excellence across team members and vendors.

Qualifications

Experience & Skills

• 7–10+ years of B2B marketing experience, with a strong background in event marketing and program management.
• Proven ability to lead strategic marketing initiatives with minimal guidance.
• Demonstrated experience managing cross-functional teams and vendor relationships.
• Experience working in fast-paced, tech-focused environments is highly preferred.
• Strong project management and process-building skills.
• Familiarity with marketing measurement and campaign effectiveness is a plus, but not required.

Personal Attributes

• Independent, self-motivated, and able to own programs end-to-end.
• Strategic thinker with strong execution capabilities.
• Confident communicator and collaborator who thrives in team-oriented environments.
• Detail-oriented, organized, and comfortable juggling multiple workstreams.

Additional Information

• This role is approximately 60% focused on event execution and 40% on marketing comms, measurement, and content.
• While direct experience with measurement frameworks is a bonus, the role offers opportunities to learn and grow in that area.
• Tech industry experience is highly valued, but not mandatory.

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Client Description

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process,to those with amedical condition, disability or neurodivergence.