Marketing Manager – Mat Leave Contract

go2HR; Greater London; On-site; GBP 37,000; Full time

Job summary

An esteemed local tourism organization is seeking an experienced Marketing Manager to lead marketing initiatives during a maternity leave. The role involves managing a team, implementing marketing strategies, and developing content across various platforms. The ideal candidate should have a strong background in marketing within the tourism sector and possess excellent project management skills. A salary of $68,000 and additional benefits make this an attractive opportunity.

Benefits

$68,000 yearly salary

$1,000 Professional Development Allowance

$500 Health and Wellness Allowance

In Lieu Days

Extended Health Benefits

3 Weeks Vacation

Qualifications

• Minimum of 3 years' experience in a marketing management role, preferably in tourism or destination marketing.
• Experience in developing and executing integrated marketing campaigns across channels.
• Strong interpersonal and communication skills.

Responsibilities

• Manage and support the Marketing Coordinator and oversee marketing activities.
• Lead the implementation of annual marketing initiatives.
• Guide the creation of content across multiple platforms.

Skills

Strategic thinking

Storytelling

Project management

Social media analytics

Writing and editing

Education

Post-secondary degree or diploma in Marketing, Communications, Tourism

Tools

Canva

Adobe Creative Suite

Mailchimp

Job description

Discover Surrey is seeking an experienced and driven Marketing Manager to join our team temporarily to cover a maternity leave. This individual will lead the implementation of Discover Surrey’s annual marketing initiatives, drive destination awareness, oversee the Marketing Coordinator, and manage the day-to-day execution of integrated campaigns.

This is a high-impact role suited to someone who is a strategic thinker, a skilled storyteller, and a confident project manager, with a strong background in destination or tourism marketing. The role will also contribute to the development of long-term marketing strategies and destination plans.

Responsibilities & Qualifications

Key Responsibilities:

• Manage and support the Marketing Coordinator, providing mentorship, feedback, and direction on campaign delivery and daily marketing activities.
• Lead the implementation of Discover Surrey’s annual tactical plan and annual performance report, ensuring alignment with the organization’s strategic objectives and Five-Year Strategic Business Plan.
• Manage the development and execution of integrated marketing campaigns across digital, print, and traditional channels, with a focus on driving visitation and supporting tourism partners.
• Maintain and uphold Discover Surrey’s brand identity, ensuring consistency across all marketing platforms, materials, and messaging.
• Guide and oversee the creation of compelling content across platforms, including blog posts, newsletters, social media, website, and video, showcasing Surrey’s stories, people, and experiences.
• Lead the coordination of Discover Surrey’s media relations program, including pitching, preparing media kits, and assisting in hosting visiting journalists and content creators.
• Develop and maintain strong relationships with local and regional tourism partners, stakeholders, and industry collaborators to support cooperative marketing and shared objectives.
• Support collaboration with Destination BC and other destination marketing organizations on travel media, trade, and promotional opportunities.
• Monitor, measure, and report on marketing performance, using analytics to evaluate campaign effectiveness and inform future tactics.
• Manage budget tracking and liaise with contractors and agencies, ensuring deliverables are met on time and on budget.
• Represent Discover Surrey at tourism functions and industry events, as directed by the Executive Director.
• Encourage creative thinking and innovation in all marketing efforts to elevate the destination’s visibility and impact.
• Other duties as needed in support of Discover Surrey’s destination marketing and development goals.

Ideal Candidate:

• A post-secondary degree or diploma in Marketing, Communications, Tourism, or a related field.
• A minimum of 3 years’ experience in a marketing management role, preferably within the tourism, hospitality, or destination marketing sector.
• Proven experience in developing and executing integrated marketing campaigns across digital and traditional channels.
• Experience supervising or mentoring staff, interns, or contractors, with the ability to provide clear direction and support.
• Strong understanding of social media platforms, content scheduling tools, and social media analytics.
• Demonstrated strength in writing, editing, and storytelling, with the ability to adapt tone and style across platforms and audiences.
• Knowledge of graphic design principles and tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with CRM systems, email marketing platforms (e.g., Mailchimp), and marketing automation tools.
• Excellent organizational, time management, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal and communication skills, with experience working collaboratively with internal teams, community partners, and external stakeholders.
• A proactive, self-starting attitude and a demonstrated interest in tourism, travel, or destination development.
• Experience in media relations, including pitching stories to journalists and securing earned media coverage, is considered a strong asset.
• Flexibility to occasionally work evenings or weekends to support events, campaigns, or activations.
• Must hold a valid Class 5 driver’s licence, have access to a reliable personal vehicle, and hold a valid passport with the ability to travel within Canada and the United States.

Salary: $68,000

Other Perks/Benefits

• $68,000 yearly salary
• $1,000 Professional Development Allowance
• $500 Health and Wellness Allowance
• In Lieu Days
• Extended Health Benefits (upon successful completion of the probationary period)
• 3 Weeks Vacation